Creative Lead

Creative Lead – River North - Chicago, IL

$80,000- $100,000 Annually + PTO, Benefits, 401K Match, Bonus

About the Company

We are a global industry leader in health and wellness equipment, dedicated to helping people live stronger, healthier lives—whether at home, outdoors, on the go, or inside the gym. Since our founding in 1963, our Chicago headquarters has been the center of innovation for immersive fitness experiences that seamlessly blend cutting-edge technology with world-class design. Today, we serve millions of customers across the globe through a diverse ecosystem of hardware, software, content creation, retail, apparel, and advanced manufacturing.

At the heart of everything we do is our mission : to motivate the world to live better. “Stronger Together” reflects our belief that we perform at our best collectively when each member of our team is empowered to excel. By delivering exhilarating, performance-driven products and experiences, we help unlock our consumers’ potential—and we’re looking for talented individuals ready to unlock their own.

About the Role

We are seeking a Creative Lead to drive visual storytelling across our brand. In this role, you will guide the concept, design, and execution of compelling creative assets that elevate our digital, retail, and product-based initiatives. You will collaborate closely with marketing, product, and manufacturing teams while taking ownership of projects from concept to final delivery. This is a highly visible role ideal for a strategic, detail-driven leader who thrives in a fast-paced, collaborative environment.

Key Responsibilities

• Lead the creative development of campaigns, product launches, and brand assets across digital, print, retail, and social platforms
• Manage the end-to-end design process—from concepting and storyboarding to final production and delivery
• Create high-quality designs, graphics, and visual systems that align with brand guidelines and long-term strategy
• Oversee vendor relationships, including printers, photographers, freelancers, and production partners
• Collaborate with cross-functional teams (marketing, product, manufacturing) to ensure cohesive and consistent brand execution
• Maintain a strong pulse on design trends, emerging technology, and best-in-class creative approaches
• Review and refine team deliverables, ensuring accuracy, timeliness, and excellence
• Organize and manage multiple creative projects simultaneously, maintaining clear timelines and expectations

Required Qualifications