Marketing Manager

Tessie D. Edwards & Associates, P.C is centrally located in the heart of Atlanta, offering excellence in family law and criminal defense. Our mission is to assist families going through tough times to transition into a brighter tomorrow with vigorous legal advocacy when they need it most.

We are seeking a motivated and experienced Marketing Manager to support and execute our marketing and business development initiatives across digital, print, and community channels. This role is ideal for a hands-on marketing professional who enjoys coordination, execution, and working closely with leadership and external partners.

$75,000 per year

Digital Marketing & Lead Generation

• Own and manage paid digital marketing efforts, including Google Ads, Google Local Services Ads (LSA), Meta Ads, and other platforms, working with external vendors as needed.
• Lead SEO strategy and execution, including keyword planning, content coordination, and local search optimization.
• Monitor campaign performance (leads, CPL, conversion rates) and adjust strategy to improve ROI.
• Maintain accuracy and optimization of online listings and directories.

Analytics, Reporting & Optimization

• Build and maintain marketing dashboards and KPI reports to track performance and ROI.
• Analyze funnel performance and provide clear, actionable insights to leadership.
• Use data to guide campaign decisions, prioritization, and budget allocation.

Social Media, Content & Email Marketing (Including Newsletters)

• Own and execute email marketing and newsletters, including:
• Content planning and editorial calendars
• Drafting and coordinating copy
• List segmentation and audience targeting
• Scheduling and distribution
• Performance tracking (open rates, CTR, conversions)
• Manage social media execution, content calendars, posting schedules, and engagement monitoring.
• Coordinate with designers, videographers, and copywriters to ensure consistent brand voice and visual standards.

CRM Workflow Development & Marketing Operations

• Build, document, and optimize workflows within the CRM to support lead intake, nurturing, follow-up, and reporting.
• Partner with intake, operations, and leadership to map the end-to-end lead journey from first contact through conversion.
• Configure automation such as lead routing, status changes, alerts, tasks, and basic email workflows.
• Ensure data integrity, consistent tagging, and accurate attribution across campaigns and channels.
• Use CRM data to improve lead quality, response time, and conversion performance.

Community Outreach & Events

• Plan and coordinate community engagement initiatives, sponsorships, speaking engagements, and events.
• Manage event logistics, marketing materials, and post-event follow-up.
• Align outreach efforts with broader business development goals.

Branding, Materials & Signage

• Ensure consistent brand standards across all marketing channels and materials.
• Oversee creation and production of signage, print collateral, and digital assets.
• Manage marketing material inventory and vendor coordination.

Vendor & Budget Management

• Serve as the primary point of contact for marketing vendors and agencies (PPC, SEO, design, printing, events).
• Manage timelines, deliverables, budgets, and performance expectations.
• Track marketing spend and support annual planning and forecasting.

We are an equal opportunity employer that does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Required Qualifications

• 3–6+ years of experience in marketing, digital marketing, or a related role.
• Hands-on experience with paid media platforms (Google Ads, Meta Ads, LSA).
• Strong working knowledge of SEO, email marketing, analytics, and performance measurement.
• Experience building or configuring CRM workflows, automations, or lead processes.
• Excellent organizational and project management skills.
• Strong written and verbal communication skills.
• Ability to work independently and manage competing priorities.

Preferred Qualifications

• Experience in a professional services or law firm environment preferred.
• Familiarity with CRM and CMS platforms (e.g., Salesforce, HubSpot, Lawmatics, MyCase, WordPress).
• Experience coordinating vendors and external partners.
• Bilingual (Spanish/English) a plus.

Tessie D. Edwards & Associates, P.C. is an established, rapidly growing boutique law firm that assists good people going through bad times as they transition into a better tomorrow. We represent clients with family matters in the Atlanta metro and surrounding counties. Our firm truly values work-life balance and seeks to ensure the work side of things comes with the least amount of stress!

We are centrally located in downtown Atlanta in a newly renovated office with an amazing view of the city from the 12th floor, where we focus on getting it done with compassion! We offer an exceptional work environment and a competitive salary with paid maternity and paternity leave, health, vision, disability, and dental insurance, 401(k), and paid parking.