Digital Content Marketing Specialist

Job Description

As part of the Maxwell School’s Communications and Media Relations team, reporting to the Assistant Director for Digital Communications, the Digital Content Marketing Specialist manages the school’s social media channels and is responsible for creating, editing, and updating social media content to support recruitment, development, research dissemination and brand awareness efforts.

This position is part of a bargaining unit and is represented by the union SEIU, Local United. Education and Experience

• Bachelor’s degree in communications, English, journalism, marketing, writing or related field is expected, along with an understanding of best practices for digital marketing communications including search engine optimization.
• Two years’ professional experience in digital content creation is preferred.
• Familiarity with both academic communications and college admission marketing is desired.

Skills and Knowledge

• Intellectual curiosity to identify, create and advance content that is important to students, prospective students, alumni and donors across the social sciences, public administration and professional programs within the Maxwell School.
• Superior writing and editing skills (samples required), with an emphasis on digital content including social media, and video.
• Knowledge of Canva and Adobe Creative Suite, especially Photoshop, Illustrator, Premiere and Adobe Express.
• Excellent initiative and follow-through supported by a highly organized, detail-oriented work style (pertaining to maintaining spreadsheets and calendars, communicating and meeting deadlines, careful proofing and editing, etc.).
• Entrepreneurial mindset, with an eye towards continuous improvement of processes and mechanisms for helping the team to achieve established goals.
• Keen interest/knowledge regarding existing and emerging best practice and trends in digital/social/traditional media.
• Excellent interpersonal communication skills and a highly collaborative nature.

Responsibilities

• Create, edit and secure approvals for social media and digital signage content.
• Assist in the development and maintenance of editorial calendars and be responsible for immersing within all programs, departments, centers, and units throughout the school.
• Participate in the creation and editing of marketing and recruitment videos.
• Track and interpret analytics related to these communications.
• Over time, proactively identify social media campaigns that support the school’s content strategy.
• Monitor the school’s social media channels for content that is potentially harmful to the school’s reputation or the safety of its faculty, staff and students and escalate as appropriate.
• School social media channels include Instagram, LinkedIn, Facebook, Bluesky, X and YouTube.
• Meet regularly, in collaboration with the Assistant Director for Digital Communications, with professionals from around the school to develop materials and tell stories that effectively showcase the school’s scholarly offerings, outputs from faculty and center research, student milestones, and alumni achievements.
• Cultivate a collaborative working environment.
• Research, identify and, as appropriate, implement emerging techniques/technologies to enhance and measure digital engagement, email marketing, and social media content strategies on behalf of the school.
• Ad-hoc projects and duties as assigned.

Physical Requirements Not Applicable Tools/Equipment Not Applicable