Director of Digital

Director of Digital (Paid Media SEO Digital Optimization)

RedRover is seeking a results-obsessed digital leader to guide our pack toward peak performance in digital strategy optimization and reporting. Youre driven to rigorously test continuously improve outcomes and discover insights that fuel innovation. You thrive at the intersection of strategy technology and performanceand youre known for balancing big-picture vision with hands-on execution.

This is a senior role for someone who can lead digital strategy across PPC paid social SEO UX / UI and digital ads while remaining close enough to the work to spot (and fix) performance issues fast.

Position Overview

RedRover Sales & Marketing Strategy is an internationally award-winning fast-growing B2B agency on a national expansion path.

The Director of Digital will own our agencys iterative testing and digital optimization process and lead the strategy and development of dashboards and performance reporting. You will also manage and mentor a multidisciplinary team of digital specialists (PPC SEO FED UX / UI) toward achievement of RedRovers signature guaranteed metrics.

Bottom line : youre responsible for making whatever campaign adjustments are necessary to achieve the outcomes the agency guarantees.

What Youll Do (Key Responsibilities)

1) Lead Digital Optimization & Iterative Testing

• Lead the agencys digital optimization effort ensuring weekly split testing within every campaign and continual refinement across client programs.
• Regularly audit performance of digital assets and campaigns; create test roadmaps and push improvements through to results.
• Champion a relentless culture of experimentationthis isnt set it and forget it testing; its systematic iteration of every conceivable variable.

2) Own Paid Media Strategy & Performance (Hands-On)

3) Direct Integrated Digital Strategy (Paid Organic)

4) Lead Reporting Dashboards & Insight Storytelling

5) Manage & Grow the Digital Bench

Required Knowledge Skills & Abilities

Bonus Points

Why RedRover

Were a high-performance culture-driven B2B agency that guarantees outcomes and backs it with relentless optimization. Youll lead a pack that cares about results and about each other.

Benefits include : competitive compensation healthcare / dental / vision generous PTO that grows with tenure vacation expense reimbursement pet insurance daycare reimbursement fitness benefits paid parental leave retirement contributions and flexible hours.

Required Experience :

Director

Key Skills

Crisis Management,Marketing,Public Relations,Fundraising,Media Relations,Constant Contact,Strategic Planning,Social Media Management,Team Management,Public Speaking,Wordpress,Writing Skills

Employment Type : Full-Time

Experience : years

Vacancy : 1