Senior Manager, Marketing Campaigns

Inovalon was founded in 1998 on the belief that technology, and data specifically, would empower the transformation of the entire healthcare ecosystem for the better, improving both outcomes and economics. At Inovalon, we believe that when our customers are successful in their missions, healthcare improves. Therefore, we focus on empowering them with data-driven solutions. And the momentum is building.

Together, as ONE Inovalon, we are a united force delivering solutions that address healthcare's greatest needs. Through our mission-based culture of inclusion and innovation, our organization brings value not just to our customers, but to the millions of patients and members they serve.

Overview : The Senior Manager, Marketing Campaigns leads the development and execution of strategic, high-impact marketing programs and campaigns across all business units. As a people manager, the Senior Manager, Marketing Campaigns will oversee and mentor a team, ensuring alignment with corporate marketing objectives and business goals. The ideal candidate will bring extensive experience in campaign management, leadership, and cross-functional collaboration, leveraging digital and traditional marketing methods to drive results.

Duties and Responsibilities :

• Provide leadership and strategic direction for the Marketing Campaigns team fostering a high-performing, results-driven culture.
• Partner closely with business unit leadership, product marketing and other stakeholders, develop and execute integrated marketing campaigns and programs that align with corporate objectives.
• Oversee the creation, implementation, and optimization of multi-channel marketing strategies, ensuring alignment with market trends and company priorities.
• Manage and allocate campaign budgets effectively, ensuring all initiatives are executed within budget while achieving desired outcomes.
• Develop and implement frameworks for tracking, measuring, and optimizing campaign performance using KPIs and other relevant metrics.
• Lead market research and competitive analysis to identify opportunities for growth and innovation in marketing campaigns.
• Manage complex projects, set priorities, and manage multiple tasks simultaneously while working collaboratively across various groups, including Product Marketing,Content Hub, Corporate Comms, Social and other related functions.
• Guide team members in project management best practices, ensuring campaigns are delivered on time, within scope, and with optimal impact.
• Function as a mentor and coach direct reports, providing career development opportunities, regular feedback, and performance evaluations.
• Develop and drive competitive analysis with regards to demand gen programs such as SEO, PPC, and other marketing platforms.
• Provide regular reports to stakeholders, including senior management and the marketing team. These reports may include campaign performance metrics, budget updates, and other relevant information.
• Drive continuous improvement by analyzing campaign performance data, identifying key insights, and making data-driven recommendations for future strategies.
• Collaborate cross-functionally with teams including Product Marketing, Content, Corporate Communications, and Sales to ensure consistency in messaging and execution.
• Stay updated on industry trends, emerging technologies, and marketing innovations, applying relevant insights to enhance marketing strategies.
• Maintain compliance with Inovalon's policies, procedures and mission statement.
• Adhere to all confidentiality and HIPAA requirements as outlined within Inovalon's Operating Policies and Procedures in all ways and at all times with respect to any aspect of the data handled or services rendered in the undertaking of the position.
• Fulfill those responsibilities and / or duties that may be reasonably provided by Inovalon for the purpose of achieving operational and financial success of the Company; and
• Uphold responsibilities relative to the separation of duties for applicable processes and procedures within your job function.

Job Requirements :

Education :

Physical Demands and Work Environment :

Inovalon Offers a Competitive Salary and Benefits Package

In addition to the base compensation, this position may be eligible for performance-based incentives.

The actual base pay offered may vary depending on multiple factors including, but not limited to, job-related knowledge / skills, experience, business needs, geographical location, and internal equity. At Inovalon, it is not typical for an individual to be hired at or near the top end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate.

Inovalon invests in associates to help them stay healthy, save for long-term financial goals, and manage the demands of work and personal commitments. That's why Inovalon offers a valuable benefits package with a wide range of choices to meet associate needs, which may include health insurance, life insurance, company-paid disability, 401k, 18+ days of paid time off, and more.

Base Compensation Range

$126,000 — $135,000 USD

This position is not eligible for immigration sponsorship (e.g. H-1B, TN, or E-3). Applicants must be authorized to work in the United States as a condition of employment. (This is only applicable for US-based positions)

If you don't meet every qualification listed but are excited about our mission and the work described, we encourage you to apply . Inovalon is most interested in finding the best candidate for the job , and you may be just the right person for this or other roles.

By embracing inclusion , we enhance our work environment and drive business success. Inovalon strives to provide equal opportunit ies to the communities where we operate and to our clients and everyone whom we serve. We endeavor to create a culture of inclusion in which our associates feel empowered to bring their full, authentic selves to work and pursue their professional goals in an equitable setting. We understand that by fostering this type of culture, and welcoming different perspectives, we generate innovation and growth.

Inovalon is proud to be an equal opportunity workplace . We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or v eteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirement.

To review the legal requirements, including all labor law posters, please visit this link

To review the California Consumer Privacy Statement : Disclosures for California Residents, please visit this link