Director of Marketing - Construction

Job Description

Job Description

Director of Marketing – Construction | West Palm Beach, FL (Don't apply if you are not in that industry)

A growing construction firm in West Palm Beach is seeking a strategic, hands-on Director of Marketing to lead its marketing function across both commercial and luxury residential sectors.

This role is responsible for driving brand strategy, Account-Based Marketing (ABM), internal and external communications, and integrated campaigns that support business development and company growth.

The Director of Marketing will collaborate closely with executive leadership and preconstruction teams, manage vendor relationships, and use data and CRM insights to guide marketing decisions.

Key Responsibilities :

Lead marketing strategy, budgeting, and campaign execution

Oversee ABM, digital marketing, PR, and content development

Partner with business development and proposal teams to support key pursuits

Manage CRM tools and marketing analytics to improve performance

Guide brand presence across channels and support talent initiatives

Qualifications

7–10 years in marketing leadership, preferably in construction or professional services

Experience with ABM, CRM tools (Unanet or similar), and B2B marketing

Strong leadership, strategic thinking, and vendor management skills

This is an opportunity to shape the voice and visibility of a respected construction brand from the heart of West Palm Beach.