About Us :
Predactiv is a data and technology company specializing in transforming data assets through a proprietary AI-driven platform. The Predactiv Data Platform features real-time consumer insights, analytics, audience creation, and activation. The core of Predactiv's platform is its proprietary real-time global digital behavioral dataset. Predactiv collects and analyzes vast amounts of online data to help businesses understand consumer intent and optimize marketing strategies. The Predactiv Data Platform emerged from the success of ShareThis, a leading data and programmatic advertising provider, recognized for pioneering the use of AI in audience and insight creation. ShareThis is now a Predactiv Company. Predactiv, and ShareThis, a Predactiv Company, are based in Palo Alto, CA.
Predactiv is seeking a Marketing Director to lead our marketing strategy and execution across brand, demand generation, and lead generation, and growth initiatives. This role owns how Predactiv shows up in the market, defining our positioning, amplifying our voice through thought leadership and industry presence, driving qualified lead growth, and driving measurable business impact across our data and technology offerings.
This is a hands-on role suited for a Marketing leader who combines strategic thinking with execution and thrives in environments where Marketing plays a meaningful role in shaping market perception and driving growth.
Responsibilities :
Brand Marketing and Market Presence
Demand and Lead Generation
Campaign Strategy and Execution
Marketing Operations and Cross-Functional Alignment
Qualifications :
Marketing Director • Palo Alto, CA, US
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