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Social Media Director
Social Media DirectorRussell Tobin • Los Angeles, CA, US
Social Media Director

Social Media Director

Russell Tobin • Los Angeles, CA, US
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  • [job_card.full_time]
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Creative Director, Social Media

Location : Los Angeles, CA (Hybrid Schedule : Tuesday, Wednesday, Thursday in office)

Salary : $120,000 -165,000

Department : Creative Team

Reports To : SVP, Creative

Role Overview

Our client, a prominent leader in the media and entertainment industry , is seeking a visionary Creative Director, Social Media to define and lead the creative strategy and execution of their brand presence across all social platforms.

This role requires a passionate leader who thrives at the intersection of storytelling, pop culture, and digital innovation . You will be responsible for overseeing a small internal team and external creative agencies, spearheading the development of thumb-stopping, platform-native content that captivates audiences, drives engagement, and elevates the brand's aesthetic across key priorities. The ideal candidate must be a hands-on creator who can ideate, shoot, and edit content quickly.

Key Responsibilities

Creative Leadership & Direction

  • Vision & Strategy : Lead the creative development and personally contribute to innovative social media campaigns that align with brand goals.
  • Team & Agency Management : Oversee a small internal team and serve as the primary liaison with external creative agencies, providing clear direction and mentorship to ensure high-quality, on-brand output.
  • Content Production : Direct and contribute to the creation of original content, including video, motion graphics, memes, and interactive formats tailored for platforms like TikTok, Instagram, Facebook, Pinterest, YouTube, X, and Reddit.

Innovation & Performance

  • Trendspotting : Stay ahead of emerging trends, platform updates, and audience behaviors to inform ideation and creative execution.
  • Agile Content Creation : Develop and execute content quickly, including shooting, editing, and posting directly from mobile devices when necessary ("create on the fly").
  • Performance Optimization : Integrate performance data to evaluate campaign success and iterate on creative strategies for continuous improvement in engagement and reach.

    • Collaboration & Production

  • On-Set Presence : Attend film shoots, red carpets, premieres, fan events, and other key events to capture compelling behind-the-scenes and live social coverage (estimated 40% travel).
  • Stakeholder Communication : Effectively present and communicate creative ideas, and diplomatically manage and implement feedback from stakeholders and leadership.
  • Project Management : Oversee timelines, deliverables, and communication across internal teams and external partners, demonstrating strong project management skills and production efficiency.

    • Qualifications

    Experience & Expertise

  • 8+ years of experience in creative direction, content creation, and leading / inspiring Social teams, with a strong focus on digital content.
  • Proven success creating high-performing social content within the entertainment / media industry.
  • Deep understanding of platform-specific best practices, audience behaviors, and the technical requirements for content on key platforms (e.g., TikTok, Instagram, X).
  • Proficiency in using Adobe Creative Suite (e.g., Premiere Pro, Photoshop) along with industry knowledge of mobile content capture and native social media editing tools.
  • Must provide a strong portfolio / case study showcasing innovative, high-performing social content.

    • Leadership & Soft Skills

  • Exceptional leadership, communication, and diplomatic skills for managing teams, talent, and stakeholders in fast-paced, unpredictable environments.
  • Proven track record of success in developing, mentoring, and managing creative teams.
  • Ability to grasp the client's brand aesthetic and creative execution style quickly and effectively.
  • Comfortable working both independently and in a collaborative, cross-functional team environment, balancing multiple projects and meeting tight deadlines with a "can-do" attitude.

    • Preferred Characteristics

  • Familiarity with paid media, performance marketing, and paid social metrics.
  • Experience or background in motion design or AR filters.
  • Understanding of community management and fan engagement strategies.
  • Deep competitive knowledge of how entertainment brands drive viral buzz and engagement.
  • Comfortable working with and directing on-screen talent.
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