Paid Media Strategist

Paid Media Strategist

Floor Coverings International (FCI) is a fast-growing, national flooring brand built around an in-home, consultative sales model. Rather than asking customers to shop in a showroom, we bring flooring options directly to their homes, helping them make confident decisions in their own space. The corporate team partners with our 300+ franchise owners across North America, providing the marketing, technology, training, and operational support they need to grow their businesses and serve their local markets.

We are seeking a strategic and data-driven Paid Media Strategist to create and own our brand's paid media strategy and drive real business growth. In this role, you'll shape how paid media performs at scalepartnering with agency teams, setting clear performance expectations, and ensuring every dollar invested contributes to measurable results. As we scale from $250M toward $1B, you'll play a visible, high-impact role in connecting digital media strategy to revenue outcomes. This position is a key member of our Performance Marketing team and reports to the Vice President of Performance Marketing.

What You'll Do:

• Build and evolve our paid media roadmap to support revenue, market share, and franchisee growth.
• Partner with agencies to develop full-funnel paid strategies across search, PMAX, social, display, local service ads, and video.
• Align agency execution with internal initiatives and local franchisee needs while holding them accountable to performance benchmarks.
• Identify gaps in media coverage, audience, or channel mix based on performance and market trends.
• Provide input on creative, messaging, and user flow to ensure alignment with audience intent and campaign objectives.
• Increase digital lead generation results year over year using the latest resources, channels, and strategies.
• Design and execute pilot campaigns that improve ROI and ROAS.
• Support franchise owner confidence by translating complex media data into clear, actionable insights that help franchisees understand ROI.

The Ideal Candidate:

• Thrives in a fast-paced, high-growth environment and adapts quickly as priorities evolve.
• Measures success by pipeline impact and revenue contributionnot impressions or vanity metrics.
• Brings curiosity and a test-and-learn mindset to platforms, channels, and strategy.
• Uses strong analytical skills to uncover insights, craft data-driven narratives, and influence decisions.
• Identifies performance gaps and owns solutions from strategy through execution.
• Thinks ahead, building scalable frameworks and repeatable approaches.
• Collaborates effectively across brand, field marketing, analytics, and creative teams.
• Brings a builder's mindset, documenting best practices and playbooks as programs scale.
• Demonstrates leadership and coaching skills, with the ability to mentor peers and contribute to a high-performing team.

The Ideal Background:

• Performance marketer with a strong grasp of key metrics across paid channels, including Google/Yahoo/Bing PPC, CTV/OTT, display, remarketing, retargeting, social, and email.
• Experience building and scaling paid media campaigns, owning budgets and pacing, testing new channels, and improving performance across multiple platforms.
• Direct experience managing or overseeing $300k+ per month in paid media spend across multiple locations or business units.
• Strong proficiency with tools such as Google Analytics, Google Tag Manager, Excel, and Power BI or Tableau.
• Creative problem-solver with proven success executing B2C performance marketing campaigns that drive measurable results.

Compensation & Benefits:

On-site role at Floor Coverings International's Corporate Headquarters in Peachtree Corners, GA

Competitive base salary plus a generous bonus structure

15 days of PTO plus company-observed paid holidays

401(k) with employer contribution

100% company-paid healthcare premiums