Performance Marketing Manager

Performance Marketing Manager

Pulley's mission is to make it easier for anyone to start a company. We believe that more startups should exist and that founder-led companies are more successful in the long term. With Pulley's cap table management tools, companies can better understand and optimize their equity for the long term. Starting a company is hard enough. Managing equity shouldn't be.

We're a high-performing team looking for passionate, execution-focused, self-starters to help us build the next generation of equity and business management tools for founders in an AI-native world. Pulley is growing quickly with over 8,000 customers including startups like Linear, Runway, Fathom, and Roam.

About the Role

Pulley is looking for a Performance Marketing Manager to own and scale our paid acquisition channels, with focuses on paid social and paid search. This role is critical to driving customer acquisition and pipeline generation as Pulley scales its growth engine. The ideal candidate is data-driven, creatively curious, and thrives in a test-and-learn environment where optimizing CAC and conversion rates directly impacts business outcomes.

This role will report to the Director of Growth Marketing and work closely with the Growth Optimization Manager, content agency, and design agency to build scalable, efficient acquisition programs across multiple channels.

Responsibilities : Paid Social

• Own and scale Pulley's paid social programs across LinkedIn, Meta, and other platforms, driving customer acquisition and pipeline generation.
• Plan, launch, and optimize paid social campaigns, including strategy, bidding, creative testing, audience targeting, and landing page alignment.
• Design and execute experiments to expand reach into new platforms, audiences, and creative formats.
• Partner extensively with design and content agencies to develop high-performing ad creative and test new messaging approaches.
• Analyze campaign performance against key metrics (CAC, conversion rates, pipeline generated) and adjust strategies to maximize ROI.
• Perform regular account audits to identify optimization opportunities and ensure budget is allocated efficiently.

Paid Search

Cross-Channel Growth & Experimentation

Who You Are :

Why This Role Matters :

Performance Marketing is one of Pulley's primary growth levers for customer acquisition and pipeline growth. This role ensures that every dollar spent on paid channels generates measurable business impact, optimizing for efficiency while uncovering new opportunities for scale. By building scalable acquisition programs and continuously testing new strategies, the Performance Marketing Manager will play a direct role in helping more startups discover and adopt Pulley's equity management platform.

Why Work at Pulley?

Benefits

Annual Salary Range : $130,000$150,000 USD

The range above reflects the typical salary range for this role. The final offer will depend on factors such as your experience, interview performance, level, and other considerations assessed during the hiring process.