Digital Analytics Specialist - 247941Medix • New York, NY, US

Digital Analytics Specialist - 247941

Medix • New York, NY, US

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Digital Analytics Specialist

Location : 2 Days Remote & 3 Days Onsite in Lower Manhattan

Position Type : 6-Month Contract-to-Hire / Full-Time

One of our top healthcare clients is seeking a detail-oriented and data-driven Digital Analytics Specialist to join our growing Marketing Analytics team. They're looking to bring on an individual who is looking to grow their career within Digital Analytics, with a strong attention to detail and analytical mindset.

Responsibilities :

UTM Provisioning : Create and manage UTM tracking parameters to ensure campaign accuracy and consistency.
Digital Analytics CMT Tactic Validations & Activation : Validate and activate campaign tracking for new marketing tactics.
Release QA & Tracking Confirmation : Conduct quality assurance for site tagging and campaign tracking prior to releases.
Google Analytics Reporting & Analysis : Develop and maintain reports, monitor key metrics, and provide insights to stakeholders.
Google Analytics Modifications : Implement and maintain configurations, goals, and filters within GA.
Google Tag Manager Modifications : Update and troubleshoot tagging configurations to ensure proper data capture.
SEO Reporting & Analysis : Support ongoing SEO performance tracking and reporting.
Training & Stakeholder Enablement : Conduct training sessions and create resources to help teams interpret and act on analytics data.
Documentation : Maintain comprehensive documentation for tagging, analytics setups, and QA processes.

Qualifications :

Approximately 1+ year of experience in digital analytics, marketing analytics, or a related role.

A self-starter with strong curiosity, attention to detail, and eagerness to learn new tools and processes.

Comfortable working in a collaborative, fast-paced environment.

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