SVP Of Agriculture
This role is based in our Kansas City, Chicago, or Irving office. The SVP of Agriculture role leads a portfolio of media and event brands with the primary objective of addressing the needs of specific customer communities and markets within the Farming sector. This position requires a deep understanding of key customer segments, including their products, technologies, and the relevant business channels and trends that influence their operations. As the primary business owner, the SVP must immerse themselves in daily business activities and manage the overall P&L, embodying the marketplace and customer communities.
The SVP will oversee the strategic development, direction, and execution of plans related to various brands, including Farm Progress, Delta Farm Press, state media brands, the Farm Progress Show, Husker Harvest Day Show, and the Organic Producers Network. This leader will guide a team of content and event leaders, marketers, sales personnel, and central teams to achieve ambitious growth goals over the next five years, focusing on both inorganic and organic growth while seeking efficiency gains. Additionally, this role includes oversight of Informa Subscription Services, a central service that leverages expertise in media, marketing services, and data / intel subscription services to manage key functions across Informa divisions.
Role Accountability and Duties : The role comprises five key components : Strategy, Vision and Growth; Excellence and Innovation (Technology & Content); Operational Leadership; Driving Customer Engagement and Relationships; Overseeing Flawless Execution Across All Disciplines. Aligned with these focus areas, this role will be responsible for and evaluated against the financial, operational, and customer performance (NPS) of the brands within the Agriculture family at Informa Markets. The individual will be tasked with making strategic decisions to ensure the brands / products are commercially successful and financially viable, while also fostering a growing market presence, engaged community, and exceptional customer experience across all brands.
Additionally, the role requires expertise in the market, understanding industry dynamics, the competitive landscape, and key channels. The individual will build the strategic vision and value proposition while creating, managing, and delivering products and solutions that effectively address customer challenges in the Agriculture community and vertical market. This position leads a team of media leaders, event managers, marketers, sales, and operational teams, working collaboratively to develop relationships with all partners-both internal and external. The role will also explore geographic growth opportunities through new concepts and events to meet customer needs. As a key member of the Informa Markets leadership team, the individual will guide the business to capitalize on industry trends, adapt to changing market conditions, and respond to customer demands.
Qualifications : Bachelors Degree or tertiary level qualification; Minimum 15 years experience in senior roles; Experience managing event and media budgets, P&Ls, and 3 year plans; Experience managing remote teams; Ability to develop relationships at senior levels, interacting with high-value customer accounts; Ability to define brand and growth strategies; identify and clearly articulate the value proposition; Analytical thinker with an inquisitive mind, asks questions, seeks input, and manages risk well; Preferred deep existing knowledge of agricultural communities and business needs.
We believe that great things happen when people connect face-to-face. Thats why we work in-person with each other, or with customers and partners, three days a week or more. When youre not spending time together in one of our offices or other workplaces - like at an Informa event - you get the flexibility and support to work from home or remotely. We work hard to make sure Life at Informa is rewarding, supportive and...
Svp Agriculture • Kansas City, MO, US