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(USA) Group Director, Product Marketing
(USA) Group Director, Product MarketingWalmart Connect • Hoboken, NJ, United States
(USA) Group Director, Product Marketing

(USA) Group Director, Product Marketing

Walmart Connect • Hoboken, NJ, United States
[job_card.30_days_ago]
[job_preview.job_type]
  • [job_card.full_time]
[job_card.job_description]

Base pay range

$192,000.00 / yr - $384,000.00 / yr

This range is provided by Walmart Connect. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Overview

What you'll do as the Group Director of Product Marketing at Walmart Connect : lead and inspire a high-performing team, setting a clear vision and direction while fostering a culture of collaboration, innovation, and executional excellence. Drive team alignment, maintain morale, and empower the organization to navigate change while delivering measurable impact. Lead Walmart Connect’s product marketing to scale adoption, customer engagement, and revenue growth, keeping the company at the forefront of the digital advertising industry.

Responsibilities

  • Lead, Inspire, and Scale – Manage and mentor a large, high-performing product marketing team, fostering a culture of innovation, collaboration, and executional excellence.
  • Set Vision & Direction – Establish a clear strategic roadmap for product marketing, ensuring alignment with business objectives and market opportunities.
  • Drive GTM Strategy & Execution – Develop and execute go-to-market strategies and campaigns that drive product adoption, engagement, and retention.
  • Champion Product Growth – Partner with Product Management to identify, prioritize, and advocate for new and enhanced product opportunities based on market trends, customer insights, and performance data.
  • Ensure Commercial Success – Define and implement monetization strategies, including pricing, packaging, and value positioning, to maximize revenue and market share.
  • Craft Compelling Solution-based Narratives – Work cross-functionally with Product, Enterprise & Emerging Marketing, and Creative teams to develop messaging and assets that resonate with customers.
  • Enable Sales & Customer Success – Deliver best-in-class enablement materials, including product guides, competitive insights, case studies, and training resources to support adoption and engagement.
  • Optimize with Data – Leverage automation and analytics to refine messaging, targeting, and campaign effectiveness, ensuring continuous improvement.
  • Measure & Optimize Performance – Define success metrics and assess the impact of product marketing initiatives, aligning efforts with business goals.

Qualifications

  • 15+ years of experience in product marketing, ideally in AdTech.
  • Proven track record of building, leading, and scaling high-performing teams in fast-paced, dynamic environments.
  • Strong strategic and operational balance – ability to define high-level positioning and execute hands-on launches and GTM plans.
  • Expertise in competitive, evolving markets with a focus on driving adoption and revenue growth.
  • Outstanding leadership, communication, and collaboration skills, with the ability to influence senior stakeholders and maintain team engagement.
  • Data-driven approach with a strong ability to synthesize insights, measure effectiveness, and optimize strategies.
  • Experience managing and mentoring teams in a high-performance, results-driven environment.
  • Preferred : MBA

    • Location

    Primary location : Hoboken, New Jersey; other listed postings include Los Angeles, CA and San Bruno, CA as applicable locations.

    Walmart and its subsidiaries are committed to maintaining a drug-free workplace and have a no-tolerance policy regarding illegal drugs and alcohol on the job.

    #J-18808-Ljbffr

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    Director Product Marketing • Hoboken, NJ, United States

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