Consumer Insights Manager (Specialty Food Division, N.A.)

Job Description

Job Description

Lassonde Pappas & Co. is a US Leader in beverage manufacturing dedicated to our team members, customers and consumers satisfaction. We remain committed to our small-town roots and rural values. Hardworking and caring are qualities that make our teams special. Since 1942, we’ve been producing delicious products for our customers across the country!

To provide the best for our customers, we focus on building the best team by creating and advancing an inclusive environment amongst our diverse workforces. If you’re passionate about customer satisfaction, reliable, and committed to being and doing better, join us!

We value each of our employees’ total wellbeing. To support employees in all stages of their wellness journey, we have a robust benefits program including medical, dental, and vision coverage options, growth and development potential, along with 401-K, Life & Disability Insurance, PTO, Tuition Reimbursement, Health Fairs, Gym Membership Discounts, and so much more!

Pay Range for this position is : $140,000-$210,000 plus annual bonus, depending on experience.

POSITION SUMMARY

The Consumer Insights Manager, N.A. Specialty Foods reports to the Chief Marketing Officer, N.A. Specialty Foods and is based out of our Cherry Hill, New Jersey location. This individual plays a pivotal role in shaping business strategy by uncovering deep consumer understanding. This position leads the design and execution of qualitative and quantitative research to explore consumer behaviors, preferences, and motivations. By transforming data into actionable insights, the role informs key decisions across marketing, product development, and brand messaging, ensuring strategies are grounded in consumer-centric thinking.

Primary Responsibilities include :

• Develop and execute the consumer insights strategy aligned with specialty food division business goals, supporting growth across key categories and brands
• Act as a premier internal service provider to specialty food division key stakeholders, delivering scalable insights solutions that support pipeline development and strategic engagement
• Design and implement qualitative and quantitative research projects and methodologies—including surveys, focus groups, and interviews—to uncover consumer motivations, perceptions, and satisfaction drivers
• Translate research findings into strategic recommendations that inform marketing campaigns, product innovation, and brand messaging
• Analyze consumer, sales, brand, and market data using statistical tools to identify trends and deliver meaningful insights
• Create compelling reports and presentations to communicate insights and implications to key stakeholders
• Partner with teams in marketing, sales, and product development to ensure insights are embedded in decision-making and aligned with business objectives
• Conduct market and competitor analysis to identify emerging trends and opportunities within the broader food industry landscape
• Build strong relationships with market research and intelligence vendors to ensure best-in-class execution and delivery of customized projects
• Contribute to functional planning by developing objectives, budgets, and procedures that strengthen the insights infrastructure

EDUCATION AND EXPERIENCE

Minimum Required Qualifications

Additional Preferred Qualifications

PHYSICAL REQUIREMENTS & WORKING CONDITIONS

This position requires sufficient physical ability to work in a typical office setting; driving a motor vehicle and occasionally working in the field.

FREQUENT : sitting, upward and downward flexion of neck; fine finger dexterity and light to moderate finger pressure to include extended periods of keyboard and mouse use, side-to-side turning of neck, walking, standing, bending and stooping, pushing / pulling, twisting at waist, moderate wrist torque to twist equipment knobs and dials.

OCCASIONAL : squatting, kneeling, reach above and at shoulder height, moderate grasp to manipulate reference books and manuals; lifting objects weighing up to 50 pounds from below waist to above shoulders and transporting distances up to 50 feet.

VISION : Ability to see in the normal visual range with or without correction.

HEARING : Ability to hear in the normal audio range with or without correction.

This job description is not intended to contain a comprehensive list of the responsibilities that are required to successfully perform in this position. Other duties as assigned are part of every job description. The conditions herein are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals to perform the essential job functions.

Lassonde Pappas & Co., Inc provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.