Marketing Manager

Benefits:

• Bonus based on performance
• Dental insurance
• Employee discounts
• Paid time off
• Tuition assistance
• Vision insurance

Job description:

Company Overview

'The Learning Experience' is the nation’s fastest growing Academy of Early Education franchise, with over 450 centers across 29 states. We are dedicated to making a positive difference in the lives of children, their families, and communities through innovative early childhood education. Our core values emphasize an innovative mindset, collaboration, and community impact.

Summary:
We are seeking a Community & Enrollment Marketing Manager to support our 4 locations of early childhood education centers. All of the locations are in prime growth markets of the DFW Metroplex - Plano, Frisco, McKinney and Lewisville. This role is ideal for someone who is highly social, organized, creative, and deeply invested in the local community.

Responsibilities
Develop and execute comprehensive marketing strategies to increase community engagement and student enrollment.

• Manage digital marketing campaigns across social media, email, and other channels.
• Optimize online presence through SEO, content marketing, and analytics.
• Collaborate with all 4 centers to tailor local marketing initiatives.
• Analyze campaign performance and adjust strategies for maximum impact.
• Coordinate with all 4 location teams to support enrollment goals.
• Oversee marketing budgets and ensure efficient resource allocation.
• Stay updated on industry trends to keep our marketing efforts innovative

This is not a remote or purely digital role. You will be actively representing our schools in the community, attending events, building relationships with families and local businesses, supporting tours, and driving enrollment through authentic, in-person engagement paired with strong digital marketing execution.

Key Responsibilities
- Community Outreach & Event Marketing (Core Responsibility)
- Attend and represent all four schools at a minimum of 10 local community events per month
- Examples: city festivals, library events, HOA events, kids’ activities, mom groups, school fairs, fitness centers, churches, local businesses
- Identify, schedule, and coordinate new outreach opportunities specific to families with children ages 6 weeks–6 years

Build relationships with:
- Local elementary schools & PTAs
- Pediatricians, OB-GYNs, speech/OT clinics
- Gyms, swim schools, dance studios
- Real estate agents & apartment communities
- Track event ROI (leads collected, tours scheduled, enrollments generated)

- Tours & Enrollment Support
- Support Directors with school tours, open houses, and enrollment events
- Ensure consistent, high-quality tour experience aligned with our brand and values
- Follow up with prospective families via phone, email, or text

Assist with:
- Lead nurturing
- Waitlist management support
- Open house promotion and execution
- Social Media & Digital Marketing

Manage and create content for:
- Instagram
- Facebook
- Local parent/community groups
- Capture real, authentic content from the schools:
- Classroom moments, Events, Teacher spotlights, Curriculum highlights

Qualifications & Experience
2+ years experience in:
- Childcare, preschool, or family-focused marketing (strongly preferred)
- OR community/event marketing with a strong local presence

- Schedule & Compensation
Full-time role
- Mix of weekday, evening, and occasional weekend events
- Compensation based on experience (salary + potential performance incentives) Compensation: $58,000.00 - $80,000.00 per year

The Learning Experience