Digital Marketing Specialist

Digital Marketing Specialist Job Description

It's about creating something inspiring.

Are you someone that loves to bring ideas to life? Are you passionate about working with others and enjoy a collaborative environment? Do you love having the freedom to design, create and deliver campaigns? If so, the Digital Marking Specialist position could be for you!

At Frost, it's about more than a job. It's about having a flourishing career where you can thrive, both in and out of work. At Frost, we'remitted to fostering an environment that reflects our values and encourages team members to be the best they can be. In joining our adaptable, integrity-driven team, you'll be part of Frost's over 150-year legacy of providing unparalleled banking services.

Who you are :

As a Digital Marketing Specialist , you are a Frost culture champion. You love the way our core values of integrity, caring, and excellence are lived out in our culture, and you are excited to share it with the digital world. Our specialists enjoy collaboration, often working with both in-house staff and agency partners to develop strategies and marketing materials for digital campaigns. You will use your critical thinking skills, innovative personality, and passion for marketing to help implement various marketing strategies and remainpetitive amongst arepetitors. More than that, this role is about ensuring efficient and effective collaboration and doing it with integrity, caring and excellence in mind.

What you'll do :

• Partner closely with cross-functional teams to conceptualize single and omni channel digital marketing campaigns
• Work closely with a cross-departmental team to support the execution of Frostbank projects and maintain the master backlog of uing initiatives
• Partner with Frost'smunity Banking and Consumer Operations teams in delivering online support for Frost branch locations (, online event promotions, location search listings, etc.)
• Develop and implement Frost marketing emails to ensure alignment with current marketing campaign across the organization
• Collect and document business and user requirements for digital marketing initiatives, supporting the translation of those needs into actionable items
• Assists with analysis of Frost's digital activity (web, mobile, digital media) that includes behavior analysis, traffic, campaign effectiveness, target segmentation and enhancements.
• Assists with planning and execution of digital marketing activities and campaigns
• Always take action using Integrity, Caring, and Excellence to achieve all-win oues

What you'll need :

Our Benefits :

At Frost, we care about your health, your family, and your future and strive to have our benefits reflect that. This includes :

Since 1868, Frost has dedicated their expertise to provide exceptional banking, investment, and insurance services to businesses and individuals throughout Texas. Frost is one of the 50 largest banks by asset size and is a leader in banking customer satisfaction. At Frost, it's about being part of something bigger. If this sounds like you, we encourage you to apply and see what's possible at Frost. Job ID R251455