MARKETING AND COMMUNICATIONS SPECIALIST
POSITION SUMMARY : This position is responsible for the consistency enhancement and delivery of the Scale brand as it relates to the Scale Bank website and social media platforms print materials marketing events and public relations efforts. It ensures we have the right messages in the right media to the right audiences at the right time.
THIS ROLE IS ACCOUNTABLE FOR :
- Brand and content development
- Digital marketing & social media
- Lead generation & engagement
Accountability / Responsibilities
Brand and Content Development - 40%
Design develop and produce print and digital sales and marketing collateral.Write and manage content for newsletters blog articles press releases and email campaigns.Develop and maintain consistent brand voice and messaging across platforms.Create visual assets using Canva Adobe or similar tools to support branded marketing efforts.Collaborate with internal teams to align messaging with company voice.Coordinate with external vendors for marketing-related print signage and merchandise needs and ensure timely and quality delivery.Digital Marketing & Social Media - 30%
Monitor update and maintain the company website and social media platforms.Support organic social media efforts by curating employee stories and behind-the-scenes content. Assist lenders in maintaining social media presence.Assist with campaign content for platforms like LinkedIn.Track and report on social engagement metrics to inform content decisions.Lead Generation & Engagement - 30%
Design and execute digital newsletters and nurturing campaigns.Coordinate lender activities for outreach and promotion to identified prospects.Track participation in trade associations and sponsorship activities.Manage promotional and PR events including pre- and post-event communications.Capture and curate stories photos and videos from events and locations for use in campaigns.Maintain data standards within all software.Team Accountabilities :
Delighting my customersGiving my allCreating a great place to workMaking improvementsKeeping us compliantSupervision
This role does not have supervisory or other work direction responsibility over other employees.
OTHER DUTIES
Please note this job description is not designed to cover or contain a comprehensive listing of activities duties or responsibilities that are required of the employee for this job. Duties responsibilities and activities may change at any time with or without notice.
Requirements
EDUCATION EXPERIENCE AND SKILLS
BS / BA or equivalent in Marketing PR or CommunicationsProficient in MS Office ProductsFamiliarity with CRM technologies and web publishing / social media platformsExperience with Adobe Creative Suite Salesforce and HubSpot preferredCollaboration and teamwork - Enjoys working as part of a team and across multiple departmentsDetail orientation Able to conduct close analysis and identify errors and inconsistenciesCreativity Able to envision new concepts and ideas and turn them into realitySelf-motivated and strong work ethic Thrives on being accountable and being disciplined to deliver resultsPatient and diplomatic Able to adjust to the pace set by others and deal with ambiguitySalary Description
$55000 - $70000
Required Experience :
IC
Key Skills
Internal Control,Accounting And Auditing,Accounts Handling,General Services,Elevator,Brand
Employment Type : Full-Time
Experience : years
Vacancy : 1
Yearly Salary Salary : 55000 - 70000