ASSISTANT NEWS DIRECTOR - WBAY

About Gray Media

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formerly known as Gray Television, Inc. The company is the nation’s largest owner of top‑rated local television stations and digital assets serving 113 television markets that collectively reach ≈36 percent of U.S. television households. Its portfolio includes 77 markets with the top‑rated station and 100 markets with the first and / or second‑highest‑rated station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV households. Gray also owns Gray Digital Media, a full‑service digital agency offering national and local clients advanced digital marketing strategies, and additional media properties such as Raycom Sports, Tupelo Media Group, PowerNation Studios, Assembly Atlanta, and Third Rail Studios.

About WBAY

Winner of recent regional Edward R. Murrow Awards for Best Newscast and Overall Excellence, WBAY is the market‑leading station in Green Bay, Wisconsin. As the first TV station in the area and only the second in the state, WBAY has a rich history of community involvement, sponsoring local events, supporting Toys for Tots, and producing the longest‑running local telethon in the country. Green Bay is a safe, affordable midsize community with opportunities for outdoor recreation, local breweries, and touring concerts.

Job Summary

The Assistant News Director oversees the daily news gathering efforts of the news team, guiding coverage across multiple platforms (on‑air, web, digital, and social media) and ensuring the final product delivers on key brand strategies. In partnership with the News Director, the role develops and implements long‑term and short‑term news strategies for product evolution and growth. Responsibilities include coaching team members, managing schedules for all on‑air talent and other news employees, and leading a staff that produces the number‑one‑rated newscasts and digital products in the market and beyond.

Duties / Responsibilities

Manage and advise on compelling, impact‑driven news and weather stories.

Understand storytelling and develop unique, enterprise content across platforms.

Work closely with marketing, sales, and engineering teams.

Demonstrate strong interpersonal skills and professionalism in a high‑pressure news environment.

Exercise creativity and persistence in targeting on‑air and digital coverage of stories.

Research, gather, and fact‑check stories for on‑air and online while coaching improvements.

Keep abreast of local, national, and international events that impact the community.

Lead story‑selection process through editorial and rundown meetings with the Assignment Manager.

Support visual and written storytelling; help producers and MMJs capture moments that add value.

Understand and pursue the News Director’s wider vision.

Work on award submissions and maintain a video newsroom log of top stories.

Acquire a broad, working knowledge of the viewing area—including people, places, and history.

Provide daily feedback, hold training sessions, and critique newscasts to foster improvement.

Qualifications / Requirements

BA in Journalism or related field preferred.

Minimum 2 years of experience in television news management.

Strong management, communication, and people skills.

Ability to complete tasks with little supervision.

Knowledge of digital and social platforms.

Strong organizational skills.

Ability to multitask in high‑stress situations.

If you feel you’re qualified and want to work with a great group of people, go to , type in the job title, station call letters, or click on apply now, upload your resume, cover letter, and references. Current employees can apply through the Gray‑TV UltiPro self‑service portal.

WBAY‑TV / Gray Media is a drug‑free company.

Additional Info

Gray Media provides equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, national origin, age, disability, or genetics. The company complies with all applicable federal, state, and local nondiscrimination laws in every location in which it operates. Workplace harassment based on race, color, religion, gender, sexual orientation, gender identity, national origin, age, genetic information, disability, or veteran status is strictly prohibited. Improper interference with an employee’s ability to perform job duties may result in discipline up to and including discharge.

Seniority Level

Director

Employment Type

Full‑time

Job Function

Marketing, Public Relations, and Writing / Editing

Industries

Broadcast Media Production and Distribution

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