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Content Writer
Content WriterTraffic Label • St Julian
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Content Writer

Content Writer

Traffic Label • St Julian
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Content Writer — iGaming

Location : Malta (Hybrid)

Department : Marketing & Content

Reports to : Brand & Performance Marketing Manager

Traffic Label is a fast-growing performance marketing and technology company operating within the online gambling and entertainment industries. As part of our expansion into Malta, we’re looking for a talented Content Writer who understands the iGaming space — someone who can create compelling, accurate, and SEO-optimised content that speaks to player audiences across casino, sportsbook, and affiliate platforms.

Key Responsibilities

  • Write high-quality, engaging, and original content across web pages, blogs, landing pages, and campaign materials.
  • Produce copy for different iGaming verticals, including casino, sportsbook, slots, and affiliate brands.
  • Optimise content for SEO, ensuring it aligns with keyword strategies, compliance standards, and brand tone of voice.
  • Collaborate with designers, SEO specialists, and marketing managers to support acquisition and retention campaigns.
  • Conduct in-depth research on industry trends, products, and market performance to ensure factual, authoritative copy.
  • Maintain consistency in style, tone, and adherence to responsible gambling messaging and regional regulations.

Skills and Experience

  • Minimum of 2 years’ experience writing within the iGaming, online casino, or digital marketing sectors.
  • Strong grasp of SEO principles and ability to write content that ranks without compromising readability.
  • Ability to adapt to different tones — from informative product copy to engaging campaign articles.
  • Excellent editing and proofreading skills with attention to detail.
  • Experience creating content for multilingual audiences or collaborating with localisation teams.
  • Understanding of compliance and responsible gambling guidelines within the industry.
  • Qualifications

  • Bachelor’s degree in Journalism, English, Communications, or related discipline.
  • Proven portfolio showcasing iGaming-related or performance marketing content.
  • Strong written and spoken English required; other European languages are a plus.
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