Manager, Marketing & Audience Development

Manager, Marketing & Audience Development

New York Public Radio seeks a self-starting and data-informed Marketing & Audience Development Manager to drive audience growth and engagement across our multimedia portfolio, including WNYC (broadcast and podcasts), Gothamist, WQXR, and live events programming. This is a highly-visible role for a media marketing expert who thrives on owning their portfolio and working independently. The ideal candidate is capable of blending strategic vision with campaign execution, operations management, and data analysis, as well as confidently presenting insights and recommendations to senior leaders. They are adept at spearheading top-of-funnel awareness, leading partnership planning and execution, and ensuring that tactics ladder up to organizational goals. Reporting to the Director of Audience Development, this role will work cross-functionally with editorial, product, creative, development, and sponsorship teams to strengthen brand visibility, capture new audiences, and enable data-driven decision-making. In particular, this role will collaborate regularly with a Data Analyst on the Audio Product team, the Digital News Audience Team, and the Senior Director of Editorial Operations.

Responsibilities

• Plan, manage, and optimize content marketing campaigns designed to drive discovery and acquisition.
• Own relationships with partnerships with major third-party platforms (Apple, Spotify, NPR, Amazon Music, etc.) and negotiate cross-promotional opportunities.
• Expand in-kind promotional opportunities, such as on-demand trades and media partnerships.
• Lead execution of paid media campaigns end-to-end, including segmentation, optimization, testing, and reporting.
• Oversee marketing execution for new launches, live events, and organizational initiatives.
• Track campaign performance against KPIs, identify gaps, and generate actionable recommendations.
• Synthesize and analyze data from multiple platforms (O&O and third-party), in a highly dynamic environment where both regular reporting and ad-hoc analysis are necessary.
• Maintain and improve dashboards and reporting under the guidance of Audience Development and Product teams.
• Translate complex data into accessible summaries and insights for non-technical stakeholders, including editorial, development, and sponsorship teams.
• Work with sponsorship, finance, and development teams to provide audience data that supports revenue goals.
• Drive marketing workflows and deliverables across editorial, product, sponsorship, development, and finance.
• Implement tools and processes that improve efficiency, transparency, and collaboration.
• Champion internal visibility by regularly sharing successes with stakeholders at all levels.
• Define and evolve brand positioning and strategies across NYPR properties in partnership with leadership.
• Ensure clarity and consistency in how each brand appears across platforms, partnerships, and campaigns.

Requirements

Pluses

Additional Information : This is a full-time, exempt position with an annual salary of $76,000.00 for a 35-hour work week. The role operates in a hybrid capacity, two days a week in the office. Applications must include : a resume, a cover letter.

This role is covered by a collective bargaining agreement between New York Public Radio and SAG-AFTRA. Commitment to Diversity, Equity & Inclusion : New York Public Radio is committed to diversity, equity, and inclusion. We continuously strive to place our employees at the center of our thinking and elevate inclusive practices to develop and support a more engaged and productive workforce. Our journalism and operations in the service of that journalism benefit from a broad range of perspectives, from all backgrounds, at all levels of the organization. Diversity is essential to honest, authentic, accurate storytelling and reportage; creating an institution in which all voices are encouraged, valued, and heard. Equal Opportunity : New York Public Radio is an equal opportunity employer committed to achieving the goal of equal employment opportunity for all. Applicants and employees are considered and evaluated for positions without regard to mental or physical disability, race, creed, color, religion, gender, national origin, citizenship status, age, genetic information, military or veteran status, sexual orientation, marital status, employment status or any protected federal, state or local status unrelated to the performance of the work involved.