AI Consulting leadPurple Drive • New York, NY, New York, USA

AI Consulting lead

Purple Drive • New York, NY, New York, USA

[job_card.variable_days_ago]

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[job_card.full_time]

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AI Consulting lead (Direct Applicants Only)

Must Have Technical / Functional Skills

Technical Expertise :

Proficiency in AI / ML frameworks (TensorFlow, PyTorch), Generative AI models, and NLP techniques, Adobe’ suite of products
Hands-on experience with cloud AI services (AWS, Azure AI, Google Cloud AI) and tools like GitHub Copilot.
Strong programming skills in Python and familiarity with APIs for integration.

Domain Knowledge :

Understanding of digital experience platforms, marketing technology stacks (Adobe, Sitecore, Salesforce, etc.), and data ecosystems.

Exposure to personalization engines, recommendation systems, and conversational AI.

Roles & Responsibilities

The AI Specialist will be a key contributor in TCS Interactive’s DX Practice, focusing on designing, developing, and deploying AI-driven solutions that enhance customer experience, marketing technology, and digital transformation initiatives. This role demands strong technical expertise in AI / ML and Generative AI, combined with a deep understanding of digital experience platforms and enterprise ecosystems.

Solution Development :

Design and implement AI-powered solutions for personalization, automation, and customer engagement across marketing, commerce, and service channels.

Develop and optimize machine learning models for predictive analytics, recommendation engines, and conversational AI.

Innovation & Experimentation :

Drive PoC and MVP-led experimentation for AI use cases in DX, leveraging frameworks

Collaborate with design studios and engineering teams for rapid prototyping and creative AI engineering.

Integration & Deployment :

Integrate AI capabilities with enterprise platforms such as Adobe Experience Cloud, AEM, CDP, and marketing automation tools.

Ensure compliance with Responsible AI frameworks, geo-specific regulations, and data privacy standards.

Collaboration & Advisory :

Work closely with DX Advisors, Experience Designers, and Martech SMEs to align AI solutions with client objectives.

Participate in client workshops and strategic discussions to position AI capabilities effectively.

Generic Managerial Skills, If any

Strong analytical and problem-solving abilities.

Excellent communication and stakeholder management skills.

Ability to work independently and in cross-functional teams.

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