Purpose of Role
Product Marketing owns the upstream portion of a product's journey to market by leading the positioning of the product and the development of a go-to-market strategy to ensure the product is set up for success. Product Marketing leads the ongoing management of the products in the category by recommending and establishing effective and competitive pricing, monitoring product performance, and managing the overall product lifecycle in our market.

Key Accountabilities Include
* Ensure Product Marketing strategy maps to the overall YCA product category marketing strategy
* Ensure sales growth through effective channel strategy and product positioning, pricing, and distribution
* Ensure that Marketing, Sales and Customer Service teams (and other relevant internal stakeholders) understand the category's product functions and features in support of overall product education objectives and successful product life cycle management
* Develop Yamaha product Go-To-Market strategies for assigned product categories to create customer demand and preference for Yamaha products
* Drive alignment between internal stakeholders (Product Marketing, Sales, and Customer Service teams) and YCJ to ensure product is ready for market
* Ensure accurate review and assessment of YCA product category supply chain

o Market segmentation and product differentiation for targeted messaging
o Value proposition and initial messaging

* Analyze pricing impact and perform future pricing actions within the portfolio as well as implement steps in End-of-Life process when appropriate
* Develops an effective Go-To-Market strategy for new product launches and collaborates/communicates with cross-functional partners, especially Marcomm, to plan for in-market execution. Tracks and communicates progress towards relevant KPIs related to launch
* Works with cross functional groups to support dealer workshops, videos, and related initiatives

Core Functional Competencies
* Customer Insights: Ability to understand and interpret customer data, behaviors, and feedback into conclusions that can be used to make marketing decisions
* Market Understanding: Knowledge of market and Yamaha's position in it, as well as prospective customer base
* Marketing Strategy Development: Select a course of action to achieve marketing goals
* Pricing Methods: Determine best, competitive pricing for products and services to maximize profits
* Product Development: Modify and improve existing products; introduce a new product so that new or additional benefits meet an identified customer need or market niche
* Technical Product Acumen (Product Marketing only): Demonstrate in-depth knowledge of Yamaha's products and services
* Product Marketing: Determine how to bring a product to market. This includes deciding the product's positioning, its customer value proposition (CVP), ensuring salespeople and customers understand it, and monitoring its health and product life cycle in market.

Core Behavioral Competencies
* Yamaha Way (Will, Integrity, Initiative, Challenge, Commitment)
* Customer Focus
* Decision Quality
* Plans and Aligns
* Collaborates
* Self-Development
* Situational Adaptability

Qualifications
Ideal
* Demonstrated success using qualitative and quantitative data to derive customer and/or business insights in support of product life cycle management
* Experience developing go-to-market strategies and plans for new product launches with top consumer brands
* Proficient in Microsoft Office with advanced PowerPoint and Excel skills
* Budget management
* Up to 25% travel

Preferred
* Demonstrated success influencing and leveraging research & development / product development within a consumer products organization to expand breadth and / or depth of a product line
* Demonstrated success translating product specifications into end-user features and benefits
* Experience presenting product information to a broad audience, up to and including senior leaders in an organization
* Experience collaborating across multiple geographies and cultures
* 5+ years of product marketing experience
* Experience in consumer electronics

Compensation

• The hiring range for this position is $85,000 - $119,600 annually + bonus. This is the hiring range and does not include the value of benefits. The hiring range does not reflect total earning potential over time.
• Final offers within the posted compensation range are based on qualifications, skills and experience required for the role.

Here's What We'll Bring

• Comprehensive benefits package including Medical, Vision, Dental, LTD, Life-Insurance and 401k with match AND automatic contributions
• Performance based bonus program
• Robust employee wellness programs including free music lessons
• Gym and wellness reimbursement program
• Tobacco cessation reward program
• Free concerts from award winning artists
• Discounted hotel, travel, entertainment, and other attractions
• Employee product purchase program
• Casual dress
• Vacation, sick-time and personal floating holidays
• Inclusive and passionate culture