Strategic Content Marketing Manager
Join us at Entrust where we're shaping the future of identity-centric security solutions. From our comprehensive portfolio of solutions to our flexible, global workplace, we empower careers, foster collaboration, and build solutions that help keep the world moving safely.
Position Overview :
We're looking for a strategic content marketing manager with a passion for storytelling to join our Content Marketing Strategy team. Reporting directly to the Director of Content Strategy, this role will work alongside a team of dedicated content professionals to develop, write, implement, manage, and promote the benefits of our cybersecurity solution. This role requires a strategic understanding of the audience's needs along with the ability to identify what content is necessary to tell that story, while ensuring that both the content itself and its messaging align with overall business goals.
This individual will need to oversee the creation and distribution of content materials such as ebooks, websites, blogs, emails, infographics, video scripts, and newsletters, across various channels, sometimes working on copywriting necessary materials.
Responsibilities :
- Be responsible for the timely development of long-form content creation (whether net new or updated content creation), including eBooks, blogs, web pages, email nurtures, interactive infographics, and more
- Collaborate across teams, partnering with product, design and other colleagues and agencies, to brainstorm ideas, develop content, and ensure its strategic alignment
- Develop intriguing snackable / promotable materials driving to the longer-form content
- Ensure that brand voice and tone are consistent across all content deliverables and platforms
- Improve written content's visibility by aligning content with established SEO and AEO strategies
- Work across the event and field marketing teams to ensure consistent messaging in market (mostly emails, nurtures, and event landing page copy)
- Work closely with one of the key business portfolios to ensure regular and timely updates to their portion of the website
- Manage and keep current the content inventory across all Entrust available content (in a shareable format)
- Ensure proper distribution of long form content once published / live
- Work with the analytics team to understand what content is moving the needle
The Ideal Candidate :
Has the customer and their needs in mind during content creationHas a passion for developing and executing content strategies that attract and convert prospects into engaged customersBrings strong familiarity with SEO best practices to drive measurable business resultsIs customer-focused, using audience and market research to understand needs and inform content recommendations and messagesAdapts their thinking across the full customer journey-from awareness to consideration and conversionLeverages data to tell compelling stories, uncover insights, and identify new opportunities to lead, innovate and deliver resultsCommunicates clearly and persuasively, tailoring messages from different audience levels and stakeholder groupsExcels as a collaborative team player, fostering strong partnerships across internal team and with external partnersBrings experience managing agency relationships, including briefing, reviewing and providing actionable feedbackManages project details, deadline and shifting priorities with accuracy and accountabilityBasic Qualifications :
Bachelor's degree in marketing, Communications, or a related field5+ years of experience in brand, communications, and content marketing roles, preferably in a high-growth or dynamic environment.Exceptional communication and storytelling skills, with a strong ability to translate complex ideas into clear, compelling messages.Preferred Qualifications :
Master's degree in marketing, Communications, or a related fieldB2B brand marketing and content development, preferably high-techExperience in the Cybersecurity spaceStrong analytic, communication and problem-solving skillsA track-record of delivering great contentAbility to work collaboratively across both internal and external partnersAt Entrust, we don't just offer jobs we offer career journeys. Here is what you can expect when you join our team :
Career Growth : Whether you're a budding developer or a seasoned expert, we're invested in your professional journey. With learning-forward initiatives and exciting challenges, your growth is our priority.Flexibility : Life is all about balance. Whether you're remote, hybrid, or on-site, we offer flexible options that fit your lifestyle.Collaboration : Here, your voice matters. Our teams thrive on sharing ideas, brainstorming solutions, and working together to build a better tomorrow.We believe in securing identitiesbut it doesn't stop there. At Entrust, we're passionate about valuing all identities. Our culture is built on diversity, inclusion, and respect. From unconscious bias training for our leaders to global affinity groups that connect colleagues across the globe, we're creating a community where everyone is encouraged to be themselves.
Ready to Make an Impact?
If you're excited by the prospect of innovating, growing your career, and collaborating in a dynamic environment, Entrust is the place for you. Join us in making a difference. Let's build a more secure worldtogether.
Compensation Range :
The anticipated starting base pay for this position is : $105,509-$154,746 per year (in the primary posting location). Actual compensation will be determined based on geographic location, education, skills and experience. This position is also eligible for the company's discretionary annual incentive plan. In addition to your pay, Entrust offers eligible colleagues and their dependents comprehensive health and well-being programs which include medical, vision, dental, a generous 401(k) matching contribution, life and disability insurance, mental health coaching, virtual fitness programs, paid personal time off plus 12 paid holidays, parental leave and education reimbursement. Please speak with the recruiter for more details.
Entrust is an EEO / AA / Disabled / Veterans Employer. For Canadian roles, or where applicable : Entrust values diversity and inclusion and we are committed to building a diverse workforce with wide perspectives and innovative ideas. We welcome applications from qualified individuals of all backgrounds, and we strive to provide an accessible experience for candidates of all abilities.