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Senior Digital Marketing Specialist (Wilmington)
Senior Digital Marketing Specialist (Wilmington)firstPRO, Inc • Wilmington, DE, United States
Senior Digital Marketing Specialist (Wilmington)

Senior Digital Marketing Specialist (Wilmington)

firstPRO, Inc • Wilmington, DE, United States
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  • [job_card.full_time]
[job_card.job_description]

Senior Digital Marketing Specialist

We are seeking a Senior Digital Marketing Strategist to join our digital marketing team and help build data-driven, multichannel campaigns that drive awareness, engagement, and demand. This role acts as a lead strategist, collaborating with business unit marketing managers to design programs that balance brand-level visibility with account-based marketing (ABM) precision.

The strategist will leverage our customers digital toolkit, including paid media, SEO, webinars, HubSpot automation, and ABM platforms, to deliver measurable impact. The ideal candidate brings a strategic mindset, analytical rigor, and a genuine curiosity for how AI is reshaping marketing.

Key Responsibilities

Campaign Strategy and Planning

  • Partner with business unit marketing managers to design integrated digital programs aligned with business objectives.
  • Use tactics such as paid media, SEO, email automation, and webinars to drive both broad and targeted marketing initiatives.
  • Balance brand awareness and ABM approaches to engage priority audiences and accounts.

Account-Based Marketing

  • Build ABM-informed strategies using tools like Demandbase, 6sense, Vector, and Influ2.
  • Apply intent data and predictive insights to personalize digital engagement for high-value accounts.
  • Align campaign planning and reporting with Salesforce, ensuring marketing activity supports pipeline goals.

    • HubSpot and Nurture Strategy

  • Use HubSpot as a central platform for campaign deployment, measurement, and automation.
  • Design and optimize automated nurture programs, segmentation strategies, and lifecycle workflows.
  • Leverage HubSpot data to inform targeting, scoring, and audience insights.

    • Innovation and AI Integration

  • Explore and apply AI tools and methodologies to improve marketing performance, personalization, and efficiency.
  • Prepare our customers digital presence for AI-powered search and discovery (AIO / GEO).
  • Stay on the cutting edge of emerging digital channels, tools, and strategies, and champion innovation within the team.

    • Measurement and Continuous Improvement

  • Analyze performance across channels using data from HubSpot, Salesforce, GA4, and other sources.
  • Provide actionable insights and recommendations to optimize campaigns and improve ROI.
  • Share learnings across teams to standardize best practices and accelerate impact.

    • Qualifications

  • 7+ years of B2B digital marketing experience, ideally in legal, financial, or compliance industries.
  • Strong understanding of ABM, digital campaign development, and marketing funnel strategy.
  • Hands-on expertise with marketing automation (HubSpot) and CRM systems (Salesforce)
  • A strong understanding of how tactics and channels like SEO, paid media, webinars, email, and the website combine to form cohesive campaigns.
  • Analytical and data-driven, with the ability to connect insights to business outcomes.
  • Passionate about AI and innovation, with a track record of adopting new tools and approaches.
  • Excellent collaboration and communication skills across teams and stakeholders.
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