Marketing Manager

Responsibilities

• Lead and mentor two Marketing Coordinators, delegating assignments, setting expectations, and following up to ensure accuracy and timely completion.
• Develop and implement SEO and AEO strategies to increase visibility, traffic, and conversions.
• Oversee marketing onboarding for new properties and ensure successful campaign launches.
• Manage and optimize paid media campaigns (PPC, social, email) and campaign budgets.
• Oversee marketing invoices and ensure accurate budget tracking.
• Ensure all campaigns and materials meet brand standards and are aligned with company objectives.
• Collaborate with Operations, Regional Management, and the Asset Management team to drive property-level growth.
• Provide regular reporting on campaign performance, with clear insights and actionable recommendations.
• Support cross-team initiatives and provide occasional assistance to the residential marketing side as needed.

Qualifications

Education / Experience

• Bachelor’s degree in Marketing, Business, Communications, or related field required.
• 5+ years of relevant digital marketing experience with proven success in SEO, AEO, PPC, social media, and email marketing.
• Strong knowledge of analytics tools (Google Analytics, BI tools like DOMO or Tableau).
• Google Ads and Google Analytics certifications preferred.
• Experience managing and developing teams.
• Skilled in Excel, Photoshop, and content development (Adobe Creative Cloud a plus).
• Strong analytical, problem-solving, and project management skills.

Skills

• Excellent verbal and written communication skills
• Strong organizational and project management skills
• Proven ability to delegate, motivate, and hold team members accountable
• Proactive, self-starter, goal oriented, with the ability to work independently
• Strong analytical skills with the ability to interpret data and develop marketing solutions
• Creative problem-solver with the ability to take initiative, adapt quickly, and improvise when needed
• Excellent time management and ability to prioritize multiple projects in a fast-paced environment
• Commitment to ensuring campaigns and content consistently meet brand standards

Benefits for Full-Time Employees

• Generous Paid Time Off – earn 3 weeks per year starting on your hire date
• 10 Paid Holidays per year
• $7,800 contributed annually toward Health Benefits: Medical, Dental, Vision
• Paid Ongoing Professional Development & Training
• Company-Paid Life Insurance coverage up to $50,000 per employee (Basic Life & AD&D)
• Basic Life & AD&D – 3x Annual Base Salary for Supervisory Level and Above
• 401(k) Plan with employer match
• Rewards & Recognition programs (Manager’s Quarterly & Yearly Outstanding Achievement Awards, Core Values Award, Years of Service, Wall of Fame)
• Company-Sponsored Events throughout the year (holiday parties & gifts, company picnic, team-building, etc.)
• Huge potential for career mentorship, growth, and advancement
• Discretionary bonus opportunities based on performance and company factors

About Westport Properties

Founded in 1985, Westport Properties (“WPI”) is an owner-operator of self storage, multifamily and industrial properties across the United States. The Company is a fully integrated operator that develops, acquires and manages its portfolio as well as providing third-party management services. As of January 2025, WPI has over 17 million square feet of self storage space under management and its total assets under management is over $3 billion with its US Storage Centers brand as well as over 650 multifamily units while employing over 600 people nationwide. WPI is a founding partner of the 501(c)3 Kure-It, a non-profit organization that raises money for underfunded cancer research, and Charity Storage, a 501(c)3 that uses vacant storage units to raise money for local charities. To date, Kure-It has raised over $15M and Charity Storage has raised over $1.2M.