Job Description
Job Description
Diplomat Motors is seeking a disciplined, process-driven Sales Manager to lead, coach, and scale our retail sales operation across one of our rooftops. This role is responsible for driving consistent execution on the floor, improving lead-to-sale conversion, enforcing processes, and developing sales reps into high-performing professionals.
This is not a “sit-in-the-office” role. You will be on the floor daily—coaching calls, structuring deals, desking effectively, and holding the team accountable to standards.
Compensation :
$175,000 - $250,000 yearly
Responsibilities :
Sales Floor Leadership & Execution
- Lead daily sales operations and manage the showroom floor
- Desk deals with a focus on gross, structure, and lender fit
- Ensure every customer follows the defined sales process (in-store & remote)
- Actively assist with TOs, objections, and deal saves
- Maintain urgency, professionalism, and pace on the floor
Lead Management & Conversion
Oversee lead distribution and follow-up executionEnsure sales reps hit daily activity standards (calls, texts, emails)Improve appointment show rate and lead-to-sale conversionCoordinate with BDC to ensure clean handoffs and accountabilityCoaching, Training & Accountability
Train sales reps on scripts, objection handling, trade appraisals, and soft closesRun daily huddles, call reviews, and live roleplayConduct weekly 1 : 1s focused on performance, skill gaps, and growth plansHold reps accountable to KPIs, process, and professionalismDeal Structure & Interdepartmental Flow
Partner closely with Finance to structure clean, fundable dealsEnsure accurate deal jackets and smooth handoff to F&I and AdminWork with Recon and Inventory teams to align pricing and availabilityProtect CSI and customer experience throughout the deal lifecycleReporting & Performance Management
Track and report daily and monthly sales KPIsIdentify performance gaps and implement corrective actions quicklyDrive improvement in front-end gross, close rate, and time-to-saleQualifications :
3–7+ years of automotive sales management experience (independent dealer preferred)Proven ability to coach, lead, and hold sales teams accountableStrong desking, TO, and deal-structuring skillsExperience with CRM / DMS systems (DealerCenter experience a plus)High energy, disciplined, and execution-focusedExcellent communication and leadership presenceComfortable in a fast-paced, performance-driven environmentAbout Company
Diplomat Motors is an independent dealership group based in the Portland Metro area. In just 5 years, we’ve grown into two high-performing locations, consistently selling 140+ vehicles per month with strong margins. We are building for expansion, with a 3rd store planned within the next year and a 4th shortly after.
We pride ourselves on delivering a Michelin-star customer experience and running lean, performance-focused operations.
Location : Portland / Troutdale, OR