Director, Visual Merchandising

JOB SUMMARY :

The Director of Visual Merchandising is responsible for shaping and executing a compelling in-store brand experience that inspires customers, drives sales, and reinforces High Profile Cannabis Shops position as a best-in-class retailer. This role leads the strategic vision, design, and execution of visual merchandising across all stores, ensuring consistent storytelling, exceptional presentation standards, and agile adaptation to product, market, and promotional needs. Success requires a blend of creativity, strategic thinking, and operational excellencebalancing bold brand expression with data-driven decision making.

JOB DUTIES :

• Develop and own the company-wide visual merchandising strategy, ensuring alignment with brand, marketing, and merchandising objectives.
• Establish clear visual merchandising guidelines and toolkits for consistent execution across all locations.
• Lead concept development for product launches, promotional moments and holiday halo campaigns ensuring they are visually engaging and commercially impactful.
• Partner with retail operations, merchandising, and marketing to plan product displays, promotional campaigns, collateral needs, and in-store storytelling elements to elevate the customer journey
• Incorporate technology and physical experiences (e.g., interactive displays, digital signage) to enhance engagement and connect seamlessly with e-commerce.
• Oversee the design, sourcing, and placement of fixtures, signage, and digital displays to optimize flow, engagement, and conversion.
• Collaborate with construction and design teams on store openings, remodels, and refreshes to embed brand standards from day one.
• Develop processes for regular store audits, providing feedback, coaching, and tools to drive continuous improvement in visual execution.
• Manage the visual merchandising budget, balancing creativity with ROI and ensuring efficient use of resources.
• Track and analyze performance metrics tied to merchandising initiatives, leveraging insights to refine strategy and execution.
• Lead, inspire, and mentor visual merchandising team members, fostering collaboration and professional growth.
• Build strong relationships with vendors, agencies, and internal stakeholders to deliver innovative and cost-effective solutions.

SUPERVISORY RESPONSIBILITIES :

None

JOB REQUIREMENTS :

PHYSICAL REQUIREMENTS & WORKING CONDITIONS :

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