Digital Campaign Specialist

Job Description

Job Description

Salary : About Goldback, Inc.

Goldback is a voluntary, gold-backed currency, designed to be spendable and interchangeable, with each Goldback containing a fraction of 24-karat gold. As we introduce Goldbacks in new states, we aim to build strong local networks, educate communities, and create momentum around the mission of sound money. Learn more about us at goldback.com.

Position Overview

The Digital Campaign Manager is responsible for coordinating, executing, and optimizing Goldbacks

multi-channel marketing campaigns across digital platforms. This role focuses on campaign strategy

support, workflow coordination, social content scheduling, analytics tracking, and cross-team

collaboration. The role emphasizes curation and execution rather than content creation.

Responsibilities

• Campaign Coordination & Execution

Translate marketing objectives into clear campaign plans and briefs.

Schedule and publish content using Sprout Social.

Gather, organize, and manage creative assets for campaigns.

Monitor comments, messages, tags, and general sentiment across platforms.

Track weekly and monthly performance metrics across social and digital channels.

Assist with influencer coordination, deliverables, and content approvals.

Support digital content needs for trade shows, product launches, and promotional campaigns.

Qualifications

Benefits and What We Offer :

This position is based in our Lehi, Utah office and requires working on-site.