Marketing Transformation Senior Manager - Campaign & Enablement

Accenture Song Marketing Transformation Role

Serve as the strategic bridge between business objectives and technology implementation for marketing transformation initiatives. This role ensures solutions are driven by strategic priorities rather than technology alone, enabling scalable, future-ready marketing ecosystems.

Key Responsibilities :

• Strategic Alignment & Requirements
• Participate in stakeholder interviews and strategy sessions; synthesize findings into actionable requirements and playbooks.
• Develop detailed, example-driven specifications that guide activation of future-ready marketing solutions including data readiness, AI and Agentic AI frameworks
• Delivery Oversight & Communication
• Act as a "ride along" throughout project delivery, facilitating ongoing communication between business, technology, and experience teams.
• Advance the negotiation and prioritization of marketing solutions, clearly communicating impacts and timelines to business stakeholders in accessible terms.
• Platform & Architecture Advisory
• Advise on platform integration, modular architecture, and agentic marketing models, with foundational knowledge of data, AI, and marketing platforms.
• Ensure marketing technology solutions align with business priorities, enterprise architecture, and scalability requirements.

Basic Qualifications :

Preferred Qualifications :

Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired as set forth below.

Role Location Annual Salary Range :

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