Banking & Financial Services Marketing Manager

A company is looking for a Manager, Industry Marketing (Banking & Financial Services).

Key Responsibilities

Own and execute the go-to-market plan for Banking & Financial Services

Develop and articulate a compelling point of view on identity, fraud, and risk prevention

Create high-impact content and represent the brand at major industry events

Required Qualifications

6-10 years of B2B marketing experience, with 3+ years in banking or financial services

Strong understanding of enterprise buyer personas and digital transformation in financial institutions

Proven experience in vertical marketing strategy and cross-functional collaboration

Exceptional writing and storytelling skills tailored for different audiences

Strong program management and prioritization skills in a fast-paced environment