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Director of Event Sales
Director of Event SalesSSA Group • Fort Worth, TX, United States
Director of Event Sales

Director of Event Sales

SSA Group • Fort Worth, TX, United States
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  • [job_card.full_time]
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Director of Event Sales

Employer : SSA Group, Dallas Zoo, Dallas, TX

Location : Onsite

Department : Catering & Events

Reports to : General Manager / Assistant General Manager

Position Type : Individual Contributor

Number of Salaried Reports : 0

Revenue Responsibility : $500,000+

Salary Range : $75,000.00 - $80,000.00 per year

Job Summary

The Director, Event Sales is responsible for driving sales and revenue growth by promoting and selling the venue, catering services, and other add‑on experiences. The role requires expert knowledge of sales strategies, building strong client relationships, and ensuring successful execution of events. It demands dynamic communication, negotiation, and organizational skills to deliver exceptional client experiences.

Qualifications

  • Strong interpersonal and communication skills across all levels of an organization.
  • Expert leadership skills and ability to foster partnerships.
  • Exceptional problem‑solving and decision‑making skills with strong organization.
  • Financial management, analytical, and planning skills.
  • Ability to remain flexible in a fast‑paced environment.
  • Basic computer literacy for office functions.
  • Physical ability to stand for extended periods and lift up to 35 lbs.
  • Availability for varied hours, including nights, weekends, and holidays.

Previous Experience

  • Minimum 6 years in catering and / or event sales, operations, or event planning management in off‑site catering, hotel, or cultural attraction venue (8+ years preferred).
  • Working knowledge of Tripleseat is a plus.
  • All educational backgrounds eligible; must be 18 or older.

    • Key Responsibilities

    Sales & Client Acquisition

  • Develop and implement strategies to sell venue and catering services to new and returning clients.
  • Analyze markets to identify untapped revenue opportunities.
  • Prospect and secure new business through cold calling, networking, and outreach.
  • Conduct site tours and menu tastings to showcase event capabilities.
  • Solicit, negotiate, and secure signed agreements via defined sales processes.
  • Plan and upsell functions, including space, timing, equipment, menus, themes, decorations.
  • Respond promptly to client requests and ensure satisfaction.

    • Client Relationship Management

  • Serve as primary contact throughout sales and planning.
  • Communicate transparently with clients through process.
  • Prepare and manage venue and catering contracts, BEOs, diagrams, and documents.
  • Build strong relationships with venue departments and understand policies.
  • Maintain positive relationships to encourage repeat business.
  • Conduct post‑event follow‑ups to engage clients.

    • Vendor & Resource Management

  • Communicate with vendors, negotiate prices.
  • Maintain active vendor resource list.
  • Ensure vendor compliance with venue guidelines.

    • Event Coordination

  • Develop detailed event plans : timelines and floorplans.
  • Walk event spaces before events to ensure readiness.
  • Manage last‑minute changes with a solutions focus.
  • Collaborate with operations, culinary, and other departments.

    • Operational Excellence

  • Accurately document client contracts, BEOs, and details.
  • Ensure compliance with local, state, and federal laws.
  • Maintain clean, safe, organized environment.
  • Uphold company policies and procedures.
  • Attend events to ensure seamless execution.

    • Financial Management

  • Collect and process payments per company policies.
  • Meet and exceed monthly and annual sales budgets.
  • Analyze sales and inventory to maximize opportunities.
  • Review invoices, bills, accounting documents for accuracy.
  • Understand menu and event cost structure for profitability.

    • Reporting & Analysis

  • Report weekly / monthly sales via Tripleseat.
  • Analyze sales trends and client feedback.
  • Use data to adjust strategies and increase conversion rates.

    • Social Responsibility

  • Promote inclusive & supportive approach within unit.
  • Lead by example on sustainability / conservation efforts.
  • Engage in community activities and giving back opportunities.

    • Other Responsibilities

  • Perform other tasks as necessary.

    • Compensation & Benefits

  • Full‑time, exempt.
  • Final compensation based on experience, education, and internal equity.
  • Flexible Vacation or Time Away From Work (no accruals).
  • Health, dental, vision, life insurance and other voluntary benefits.
  • 401(k) with 15% company match (eligible after 1 year).
  • Short‑term and long‑term disability coverage.
  • Birthing Parent Plan up to 6‑8 weeks fully paid.
  • 4‑week fully paid parental leave post‑birth, adoption, or fostering.
  • Up to 5 days paid bereavement leave.
  • $75 monthly cell phone stipend.
  • Accrued paid sick leave per state law.

    • Equal Opportunity Statement

    SSA Group, LLC and its family of companies are equal‑opportunity employers. Employment is offered through the specific affiliated entity that aligns with the business operation and location of the role. We are committed to diversity and inclusion in all hiring practices and welcome applicants from all backgrounds.

    All California Residents : By submitting your application, you acknowledge that you have reviewed the SSA Group California Consumer Privacy Act (CCPA) Candidate and Employee Privacy Notice.

    San Francisco Residents : By submitting your application, you acknowledge that you have reviewed the San Francisco Fair Chance Ordinance information.

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