Senior Web Marketing Manager (1809)

Senior Website Marketing Manager

At CoreSite, we empower a more connected future through high-performance data centers and interconnection solutions. Recognized as a trusted partner in digital transformation, our strategically located facilities and innovative services enable businesses to connect, collaborate, and grow in an ever-evolving technological landscape.

Our culture is defined by operational excellence and a relentless drive for innovation. We foster a collaborative environment where every team member is valued, wins are celebrated as a team, and ownership is part of our DNA. At CoreSite, we're not just building state-of-the-art infrastructurewe're creating a community of forward-thinkers committed to solving complex challenges and delivering exceptional customer experiences.

At CoreSite not only are we Committed to Excellence, but we also Build Connections, Own It, Do the Right Thing, Have Fun, and Win as a Team. Join us and be part of a team that is shaping the future of digital infrastructure while nurturing your professional growth and success.

As a member of the company's Marketing team, the Senior Web Marketing Manager is the primary owner of CoreSite's HubSpot web ecosystem, overseeing all aspects of web development, optimization, and maintenance. CoreSite delivers essential interconnection hubs so our customers across the U.S. can effectively conduct business and support their customers, and this role brings technical precision and strategic consistency to a function that is vital to CoreSite's customers and marketing success. As the lead for CoreSite's digital presence within HubSpot, the Senior Web Marketing Manager drives web performance, lead generation, and marketing automation initiatives that advance the company's growth objectives. This position functions as an individual contributor role, utilizing agency and contractor partnerships for large-scale creative or technical projects to ensure a continued focus to stay on strategy, execution, and results.

Duties :

• Serve as the HubSpot expert to lead and optimize HubSpot web development, landing pages, forms, and calls to action ("CTA") to support campaign and lead generation goals.
• Oversee web quality assurance and performance, ensuring assets meet brand, accessibility, and user experience ("UX") standards.
• Define and execute clear, compelling, and effective strategies to enhance the website's role in demand generation and digital engagement.
• Drive cross-functional alignment between search engine optimization ("SEO") vendors and content teams to improve visibility, traffic quality, and conversion rates.
• Manage web updates and requests, maintaining an organized roadmap for improvements and maintenance.
• Support campaign execution, email workflows, and automation within HubSpot, ensuring accurate setup and performance tracking.
• Implement A / B testing and personalization strategies, analyzing performance data to guide optimizations.
• Monitor and report on website and campaign key performance indicators, leveraging analytics to drive continuous improvement.
• Establish and maintain governance, documentation, and scalable processes for all web initiatives.