Senior Marketing Analyst

Brightstar is an innovative, forward-thinking global leader in lottery that builds on our renowned expertise in delivering secure technology and producing reliable, comprehensive solutions for our customers. As a premier pure play global lottery company, our best-in-class lottery operations, retail and digital solutions, and award-winning lottery games enable our customers to achieve their goals, fulfill player needs and distribute meaningful benefits to communities. Brightstar has a well-established local presence and is a trusted partner to governments and regulators around the world, creating value by adhering to the highest standards of service, integrity, and responsibility.  Brightstar has approximately 6,000 employees. For more information, please visit www.brightstarlottery.com .

Overall Purpose and Objective

This position is responsible for data analytics functions that support sales, strategic and marketing planning, product development, and Brightstar customer needs with the goal of facilitating same store sales growth. These functions include historical market and lottery game analyses and recommendations, retailer analyses, promotional analyses, market segmentation, marketing planning, and customer consultation on new products and games. In addition to customer facing activities, this position will also be responsible for assisting group leadership with ongoing review of the data strategy of the Sales Development team, training stakeholders to access data and produce data visualizations, and improving and streamlining data analytics across the group.

Responsibilities

• Designs and oversees the execution of complex retail and product analyses for use in modeling sales growth opportunity, optimal product distribution and placement, and market segmentation.
• Assists Sales Development management to develop strategic business and product recommendations based on product performance data, including instant portfolio optimization and recommendations.
• Evaluates current data utilization process and provide recommendations for improvement.
• Analyzes current and prospective lottery retailer performance, using multiple data sources to tell the story
• Participates in shaping the future data gathering and presentation routines
• Interfaces directly with other internal departments, and site personnel to develop and present analyses, results, forecasts, and recommendations.
• Conducts internal and user training, coaching, and mentoring on lottery data and strategy
• Develops new analytics using Brightstar’s Lottery Data Cloud platform

Requirements

Keys to Success

#LI-RQ

At Brightstar, we consider a wide range of factors in determining compensation, including background, skills, experience, and work location. These factors can cause your compensation to vary. The estimated starting salary range is $74,961 - $164,800. The actual pay offered may end up being higher or lower. The Company will comply with all local pay requirements and collective bargaining agreements, where applicable.

Base pay is only one part of our Total Rewards program.  Sales roles may be eligible for commission payments, while other roles may be eligible for short-term incentive or other discretionary bonuses. More senior roles maybe eligible for long-term incentive bonuses. In addition, we offer employees a 401(k) Savings Plan with Company contributions, health, dental, and vision insurance, life, accident, and disability insurance, tuition reimbursement, paid time off, wellness programs, and identity theft insurance. Note : programs are subject to eligibility requirements.

All Brightstar employees have a role in information security. Annual training will be assigned and required as appropriate.