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VP, Brand Marketing
VP, Brand MarketingIdentified Talent Solutions • Los Angeles, CA, US
VP, Brand Marketing

VP, Brand Marketing

Identified Talent Solutions • Los Angeles, CA, US
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Job Description

Job Description

Vice President, DTC Brand Marketing (Los Angeles-Based)

Our team is partnering with a fast-growing consumer health-technology company to hire an accomplished Vice President of Brand Marketing . This executive will guide the next stage of growth for a category-defining brand known for innovative, science-backed home health products used by millions.

This is an opportunity to influence the full marketing ecosystem, from brand, performance, lifecycle, to e-commerce and emerging channels. The VP of Brand Marketing will be shaping the roadmap for new products and future category expansion. The ideal leader is hands-on, data-driven, highly collaborative, and energized by scaling a DTC business in a dynamic high-growth environment.

About the Opportunity

Our client is seeking a strategic, experimental, and customer-obsessed marketing leader to elevate brand presence, accelerate acquisition, and expand customer lifetime value across all direct-to-consumer touch points. This role oversees a multidisciplinary marketing team, agency partners, and a broad omni-channel program spanning paid media, affiliates, influencers, CRM, content, TV, marketplaces, and more. The VP will play a central role in shaping both short-term performance and long-range brand equity, balancing commercial rigor with creative ambition.

Core Responsibilities

Brand & Strategic Leadership

  • Serve as a senior marketing advisor, influencing product strategy and go-to-market direction across the company’s wellness technology portfolio.
  • Build and evolve a premium, cohesive brand experience across all consumer channels—including DTC, marketplaces, retail partners, and owned digital experiences.
  • Develop and champion storytelling that communicates product value, trust, and innovation to diverse audiences.
  • Lead the creation of brand campaigns and content strategies in collaboration with internal creative teams and external agencies.

Omni-Channel Growth & Marketing Execution

  • Architect and execute a holistic DTC marketing plan spanning paid media, affiliate, influencer, publisher, social, TV, email / lifecycle, and marketplace presence.
  • Translate high-level business objectives into integrated, measurable marketing initiatives that drive acquisition, retention, and revenue growth.
  • Refine product positioning and messaging informed by customer insights, research, and competitive signals.

    • Experimentation & Optimization

  • Establish a disciplined, large-scale A / B testing program across channels, creative, funnels, landing pages, and customer communications.
  • Instill a test-and-learn culture supported by clear KPIs and structured methodologies.
  • Use analytics tools and dashboards to assess performance, identify patterns, and rapidly operationalize findings.
  • Partner closely with product, UX, and analytics teams to streamline customer journeys and implement winning variations.

    • Market Intelligence & Competitive Insights

  • Conduct ongoing assessments of comparable brands, emerging trends, product launches, and pricing strategies.
  • Create competitive intelligence reporting that equips leadership with insights on market movement, marketing performance benchmarks, and category whitespace.
  • Leverage industry trends and consumer behavior data to influence product marketing and future innovation strategies.

    • Revenue Ownership & Commercial Accountability

  • Oversee the P&L for DTC channels with a strong focus on profitability, margin contribution, and sustainable growth.
  • Collaborate with Finance on forecasting revenue, CAC targets, LTV projections, and budget allocations.
  • Scale initiatives across performance marketing, CRM, loyalty, and retention programs that deepen engagement and increase repeat purchase behavior.

    • Team Leadership & Cross-Functional Partnership

  • Lead, mentor, and develop a diverse marketing team, cultivating a culture grounded in accountability, creativity, and operational excellence.
  • Build strong working relationships across product, sales, operations, analytics, and executive leadership to ensure alignment and coordinated execution.
  • Bring bold ideas, forward-thinking strategies, and clear recommendations to the leadership table.

    • Required Experience

  • Bachelor’s degree in Marketing, Business, or related field; MBA is a plus.
  • 10+ years of progressive marketing leadership experience within high-growth DTC or omni-channel brands.
  • Expertise across brand strategy, performance marketing, lifecycle / CRM, and digital experimentation.
  • Demonstrated success building and scaling A / B testing frameworks that produce measurable impact.
  • Strong analytical fluency with platforms such as Google Analytics, Looker, Tableau, or similar tools.
  • Track record of owning sizable budgets and steering complex marketing organizations toward aggressive growth targets.
  • Exceptional communication, leadership, and cross-functional collaboration skills.

    • Key Leadership Traits

  • Strategic thinker with the ability to toggle between vision and execution.
  • Deep curiosity for data, experimentation, and optimization.
  • Comfortable operating in a high-velocity, rapidly evolving environment.
  • Commercially savvy with a strong customer-first mindset.
  • Inspiring leader who can motivate teams and elevate performance.

    • Why This Role Stands Out

  • Lead marketing for a category-leading brand with massive consumer reach and momentum.
  • Shape the future of a wellness-tech portfolio committed to improving everyday health.
  • Major ownership over brand direction, performance strategy, and customer engagement.
  • Work in a fast-growing environment with strong executive visibility and influence.
  • Hybrid flexibility within the Greater Los Angeles area.
  • Salary Expectations : $200k base salary + generous bonuses and benefits

    • Next Steps

    This is an exciting opportunity based in Los Angeles to join a hyper-growth Health-Tech brand. If you are a growth-minded DTC marketing leader excited to build, experiment, and scale within a mission-driven consumer brand, our team would love to connect and share more details confidentially.

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