Marketing Communication Specialist

Marketing Communications Specialist

Global Marketing | Houston, TX

Join us on our exciting journey!

Healgen is a leading global in-vitro diagnostics (IVD) developer and manufacturer, dedicated to advancing healthcare worldwide through high-quality, reliable, and innovative testing technologies. Founded in 2007 in Houston, Texas, Healgen has grown into a trusted name in diagnostics, serving healthcare providers and communities worldwide. Healgen offers a broad and diverse portfolio of diagnostic products designed to meet critical needs in both human and animal health. In Human Health, comprehensive solutions cover key areas such as infectious diseases (including blood-borne, respiratory, sexually transmitted, tropical and vector-borne infections), cardiovascular health, fertility and women’s health, oncology, and toxicology. In Animal Health, Healgen provides specialized diagnostic solutions that support veterinary medicine and animal care, reinforcing the company’s commitment to comprehensive health across species.

With an extensive network of 150+ partners and service centers spanning four continents, along with subsidiaries in the US, Canada, and the UK, Healgen’s global presence ensures responsive service and timely delivery. Robust manufacturing infrastructure and rigorous quality systems guarantee consistent product excellence, supporting healthcare facilities worldwide.

About the role

The Marketing Communications Specialist will report to the Global Marketing Communications Manager and work with various departments to support global marketing initiatives aimed at increasing brand awareness, generating new leads, and driving business growth. The Specialist will coordinate events, assist in the creation of marketing and PR materials, and execute graphic design and digital content tasks in alignment with the direction and strategy established by the Global Marketing Communications Manager.

Responsibilities

• Coordinate and support the execution of tradeshows, exhibitions, and marketing events, including logistics, vendor communication, setup, and on-site assistance.
• Assist in the design and production of marketing and sales materials, such as product flyers, sell sheets, instructions for use, banners, and infographics for both print and digital channels, following brand guidelines and direction from the Global Marketing Communications Manager.
• Create, schedule, and edit content and graphics for social media platforms and the company website to enhance brand awareness and engagement, executing tasks based on established strategies.
• Coordinate updates and maintenance of website content in collaboration with IT and other departments, ensuring information is current and accurate.
• Support the development and executing of email marketing campaigns, and other promotional activities as needed.
• Maintain an organized library of digital assets, ensuring all materials are up to date and easily accessible.
• Assist in collecting, monitoring, and reporting of marketing campaign performance and social media engagement metrics to inform continuous improvement.
• Collaborate with product marketing management and sales teams to ensure consistent messaging and branding across all communication channels.
• Complete additional tasks and projects assigned by the Global Marketing Communications Manager.

Qualifications

• Bachelor’s degree in Marketing, Communications, Graphic Design, Business, or a related field.
• Minimum 2 years of relevant experience in marketing communications, with proven skills in graphic design and content creation. Experience in the healthcare, pharmaceutical, or in vitro diagnostics (IVD) industry is a plus.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat) and Microsoft Office (Excel, Word, PowerPoint), Teams and SharePoint.
• Experience supporting event planning and logistics.
• Excellent written and verbal communication and interpersonal skills.
• Strong organizational skills with the ability to manage multiple projects and consistently meet deadlines.
• Familiarity with social media management and email marketing platforms (e.g., HubSpot, MailChimp).
• Experience using Google Analytics or similar tools to monitor and report on digital marketing performance.
• Willingness and ability to travel (20-30%, or as needed).
• Flexible to collaborate with global overseas teams outside regular business hours, incl. evenings and weekends, as necessary.
• Ability to lift up to 50 lbs.
• Fluency in English. Proficiency in additional languages is a plus.