Affiliate Operations Manager

Senior Manager, Affiliate Operations

We're here to make legal help accessible to all. LegalZoom transformed the legal industry with the launch of our online services and groundbreaking technology in 2001. Since then, millions of customers have counted on us to officially start and run businesses, protect brands and intellectual property, and look after loved ones through wills and trusts. As the industry leader for over 20 years, innovation remains at the center of all we do. We're creative thinkers and problem solvers with a passion for building legal and tax products that make a positive impact on the world, and we're always looking for exceptional people to push us further. With us, you'll do work that's as rewarding as it is challenging with a team where every voice matters and diversity, equality, and inclusion are truly embraced. Together, we'll continue to democratize the law and make a real difference in the lives of millions.

Remote-first. Since March 2020, our Zoomers have worked remotely and reported an overall better work-life balance with more time for family and personal wellness. At the end of 2021, LegalZoom officially committed to being a remote-first company. Remote-first means that Zoomers are not expected to come into an office for a fixed number of days outside of those employees identified as essential onsite workers. While we remain a remote-first culture, our local offices have evolved as collaboration spaces for Zoomers to meet and engage in person. This position will be SF Bay Area or LA Metro.

Overview. As a Senior Manager, Affiliate Operations at LegalZoom, reporting to the Director, Partnerships Channel, you will play a key role in owning our affiliate program's success by managing the health of the program, and looking for new growth opportunities for current and new affiliates. You will be responsible for executing strategies to grow and optimize our affiliate relationships, ensuring alignment with our partnerships and business goals.

You will :

• Own the day-to-day operations of the Affiliate Partner Program.
• Own relationships with our Affiliate Agency, our Affiliate Platform, and with new and existing Affiliate Partners.
• Analyze affiliate data, identifying trends and opportunities for optimization.
• Provide actionable insights to enhance the effectiveness of affiliate marketing efforts.
• Evaluate the ROAS of affiliate marketing initiatives and make data-driven decisions to optimize commissions against 1 YR LTV goals.
• Conduct proactive outreach to prospective affiliate partners utilizing internal CRM and sales tools for tracking effectiveness.
• Execute affiliate performance strategies that align with LegalZoom's business objectives.
• Cultivate and nurture strong relationships with assigned affiliate partners.
• Onboard new affiliates while addressing inquiries, providing support, and ensuring their needs are met.
• Collaborate with marketing to own the marketing calendar, communicate updates, launch promotions, and develop marketing assets to affiliates.
• Monitor and share industry trends, emerging technologies, and best practices in affiliate marketing.
• Provide regular gap analysis to identify and target affiliate partners within the legal services and related industries.
• Generate regular reports on affiliate partner and program performance, presenting key findings and recommendations to management.
• Travel / attend industry events, and visit with affiliate partners (as needed).

You have :

LegalZoom is a remote-first company and the national range for this role is $111,400 - 148,500 and actual compensation offered will depend on several factors, including but not limited to : geographic location, work experience, education, skill level, and / or other business and organizational needs. In addition, an annual bonus, incentive bonus and / or restricted stock units may be provided as part of the compensation package. You will also receive a full range of medical, financial, and other benefits as seen below.

Join us in making a difference as we build our future and help ensure access to professional legal advice to all! LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment. LegalZoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.