Performance Marketing Strategist (Paid Search)

Job Description

JD Sports / Finish Line is seeking a highly motivated and accountable Paid Media Strategist to join our Growth Marketing team. This role will directly own Paid Social and Paid Search campaigns, managing multi-million-dollar budgets across platforms like Meta, TikTok, Google Ads, YouTube, and Microsoft Ads.

We're looking for a hands-on marketer with 2-3 years of experience who thrives in fast-moving, performance-driven environments. The ideal candidate combines strong executional expertise with the ability to collaborate cross-functionally, bring forward proactive insights, and demonstrate accountability for results. This person will report directly to the Paid Media Manager.

This role is critical to scaling JD Sports' and Finish Line's performance marketing engine while maintaining a culture of ownership, responsiveness, and collaboration. This individual should effectively exhibit JD Finish Line's core values of Customer, People, Winning, Community, and Financial Responsibility in everything they do by performing the following main duties :

Key Responsibilities

Day-to-Day Channel Management & Optimization

• Help manage the daily execution of Paid Social (Meta, TikTok, YouTube) and Paid Search (Google, SA360) campaigns.
• Continuously optimize campaigns to hit performance targets (ROAS, CAC, revenue) while maintaining budget pacing.
• Conduct regular performance analysis, identifying trends, diagnosing issues, and implementing solutions.
• Test, learn, and scale campaigns across audience segments, creatives, placements, and bidding strategies.

Cross-Functional Collaboration

Accountability & Reporting

Strategic Contribution

Qualifications

Required Computer and / or Technical Skills

Excellent computer skills, including basic to intermediate knowledge and abilities with Microsoft Word, Excel, PowerPoint and Google.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The company reserves the right to modify this job description with or without notice. Employees may be asked to perform additional duties outside of normal job scope on a temporary basis per the company policy. Pay range : $63,000 - $72,000 (Depending on Experience); 10% bonus target. This role will be eligible for medical, dental, vision, 401k, sick leave, parental leave, and company paid time off plan.

#LI-DNI

Pay range : $63,000 - $72,000 (Depending on Experience); 10% bonus target. This role will be eligible for medical, dental, vision, 401k, sick leave, parental leave, and company paid time off plan.

This job description is not intended to cover all aspects, duties, and / or responsibilities required of employees. Employees may be asked to perform additional duties outside of normal job scope on a temporary or permanent basis per company policy. The company reserves the right to modify this job description with or without notice.

EEO Statement :

The Finish Line, Inc. is an Equal Employment Opportunity employer and is committed to complying with all federal, state, and local EEO laws. The Finish Line, Inc. prohibits discrimination against employees and applicants for employment based on race or color, religion or creed, national origin, alienage or citizenship status, marital status, sex, pregnancy status, age, military status, disability, or any other characteristic or class protected by law. The Finish Line, Inc. provides reasonable accommodations in accordance with applicable laws, including for disabilities, pregnancy, and religious practices.

Need accessibility assistance to apply?

Applicants who require accessibility assistance to submit an employment application can either call Finish Line at (317) 613-6890 or email us at talentacquisition@finishline.com. A member of our Talent Acquisition team will respond as soon as reasonably possible. (This email address and phone number is only for individuals seeking accommodation when applying for a job.)