Vice President, Growth Marketing - Remote

Vice President, Growth Marketing - Remote

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them save time and money.

We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.

We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.

Job Description

This Vice President of Growth Marketing will own growth activities for Experian's Marketing Services business. At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. We can help you identify your customers and new prospects, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns. Our Consumer View and Consumer Sync products bring data and identity together to provide collaborative, interoperable marketing solutions in a complex industry.

You will be responsible for developing marketing strategies for these products and services that are crisp, differentiated, and compelling. You will partner with and influence leaders across sales, product, strategy, event and creative services to deliver against an integrated growth strategy.

You will report to the Chief Marketing Officer, Experian Financial and Marketing Services.

What You'll Be Doing

• Develop and execute a comprehensive marketing strategy that positions Experian as a market leader in the advertising technology and marketing space.
• Orchestrate integrated marketing campaigns across digital, content and partnerships that produce high-quality leads.
• Manage a cross-channel budget that maximizes ROI.
• Establish best practices that promote standardization and minimize time to market.
• Mentor and manage a team of around 10, fostering a culture of innovation, accountability and collaboration.
• Develop critical metrics and marketing reports for the executive team based on marketing OKRs, measure the performance of all activities, assess them against goals (ROI, Key Performance Indicators) and adjust strategy and activities to achieve them.

Qualifications

Additional Information

Benefits / Perks :