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Marketing Manager (Field & Demand Generation)
Marketing Manager (Field & Demand Generation)Civ Robotics inc. • San Francisco, CA, United States
Marketing Manager (Field & Demand Generation)

Marketing Manager (Field & Demand Generation)

Civ Robotics inc. • San Francisco, CA, United States
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  • [job_card.full_time]
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Overview

Civ Robotics | SF, CA (Hybrid)

Civ Robotics is revolutionizing the $3 trillion infrastructure construction industry by automating repetitive, labor-intensive tasks. Our mission is to bridge the workforce gap and accelerate the development of critical infrastructure projects with cutting-edge robotics and autonomous navigation technology.

With over 100 robots deployed and actively transforming construction sites worldwide, we’re redefining efficiency, safety, and precision in the field. Backed by top-tier investors, Civ Robotics is a fast-growing startup headquartered in San Francisco, founded by industry experts with deep construction experience.

Join us in building the future of construction automation and be part of a team that’s shaping the next generation of robotics!

The Role

We’re looking for a hands-on Marketing Manager to own both field marketing and demand generation. This is an individual contributor role (IC) with the opportunity to build and execute campaigns end-to-end. You’ll drive awareness, generate pipeline, and help our sales team engage the world’s top EPCs and construction companies.

Field Marketing

  • Plan, manage, and execute Civ’s presence at key conferences (e.g., RE+) and regional events.
  • Partner with sales to design account-based marketing (ABM) campaigns for top target EPCs.
  • Own pre-event and post-event outreach (email, , follow-up workflows).

Demand Generation

  • Build and run digital campaigns (email, ads, website landing pages, lead nurture).
  • Manage HubSpot for campaigns, lead scoring, and reporting.
  • Experiment with new growth channels and tactics to fill the funnel.

    • Collaboration

  • Work closely with SDRs to ensure fast handoff and follow-up on leads.
  • Partner with leadership on messaging, collateral, and success stories.

    • Analytics

  • Track performance (open rates, CTR, MQLs, SQLs, pipeline influenced) and optimize continuously.

    • What We’re Looking For

  • 3 years minimum of B2B marketing experience (construction-tech, SaaS, or hardware a plus).
  • Experience with field marketing (events, conferences, regional campaigns).
  • Experience with demand generation (email, ABM, lead nurture).
  • Tech-savvy with CRM and marketing automation platforms (comfortable learning and adapting to new tools).
  • Creative + analytical mindset (can craft the message, then track ROI).
  • Startup mentality : scrappy, hands-on, comfortable wearing many hats.

    • What You\'ll Get

  • Comprehensive healthcare coverage (medical, dental, vision) for you and your family.
  • 401k plan & commuter benefits.
  • Competitive salary with growth potential.
  • Equity options in a fast-growing robotics company.

    • Why Join Us

  • Be part of a fast-growing startup transforming the $1T+ infrastructure & energy construction market.
  • Directly shape Civ’s marketing engine and see your work drive revenue.
  • Work alongside a driven, collaborative, and entrepreneurial team.

    • #J-18808-Ljbffr

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