Canals is hiring: Content Marketing Manager in Miami

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About Canals

Canals is a fully remote, profitable startup transforming the industrial supply chain ($10T industry) with AI. Our platform seamlessly integrates with the systems distributors already use, automating tedious tasks and reducing failure points in moving physical goods across the globe. We’re a 70‑person team (~45 in engineering), located across North and South America.

The Role

We are looking for a Content Marketing Manager who is equal parts strategist and creator. This person will own our organic growth and channel efforts : planning content, producing high‑quality assets, and distributing them across the right channels to build awareness, trust, and inbound interest. This is a highly cross‑functional role where you’ll collaborate with founders, sales, product, and customers. You’ll spot market trends, translate them into compelling narratives, and get that content seen by the right people.

What You’ll Do

Content Strategy

Build and own Canal’s content strategy across blogs, email, social, video, and partner channels

Develop a consistent editorial calendar aligned with product launches, GTM campaigns, events, and SEO goals

Identify and prioritize opportunities for organic growth and category presence

Maintain a strong brand voice across all content formats

Analyze performance metrics to refine strategy and scale what works

Content Creation & Distribution

Produce high‑value content : blog posts, guides, playbooks, customer stories, landing pages, social content, and simple video scripts

Repurpose and atomize content across channels to maximize visibility

Manage social media channels (LinkedIn primary) to grow our brand, community, and engagement

Work with designers, agencies, and freelancers as needed

Create distribution systems (organic social, newsletters, SEO, earned placements)

Collaborate with GTM to craft content that supports sales motions, including case studies and product storytelling

Experiment with new formats (short video, carousel posts, templates, etc.) to increase reach

What You’ll Bring

Typically 4–7 years of content marketing experience in B2B SaaS or a tech startup

Proven track record owning both content strategy and content execution

Exceptional writing ability with a strong editorial voice and ability to simplify complex concepts

Strong understanding of organic distribution across LinkedIn, newsletters, blogs, and communities

Ability to turn product insights and GTM knowledge into compelling narratives

Familiarity with SEO best practices (not just keyword stuffing)

Comfortable operating in a fast‑paced, ambiguous startup environment

Why Join Canals

We're profitable : stability without the chaos of venture pivots.

Real‑world impact : your work improves global supply chains, saving customers time and reducing waste.

Strong engineering culture : we invest in quality and documentation to keep moving fast sustainably.

Culture of ownership : moving fast while putting quality first

Remote‑first, flexible work environment across North and South America.

Stellar product‑market fit with tons of customer love.

All‑star team with diverse backgrounds to collaborate with and learn from.

Equal Opportunity Employer

Canals.ai is an equal opportunity employer. In addition to EEO being the law, it is a policy that is fully consistent with our principles. All qualified applicants will receive consideration for employment without regard to status as a protected veteran or a qualified individual with a disability, or other protected status such as race, religion, color, national origin, sex, sexual orientation, gender identity, genetic information, pregnancy or age.

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