Senior Product Manager, Base Ads

Product Manager For Base's Growth And Ads Strategy

Base is planning to bring a million developers and a billion users onchain. We need your help to make that happen. Base is planning to bring a million developers and a billion users onchain. We need your help to make that happen. We believe that the onchain platform is the most important builder platform since the internet ("online"). We believe that the onchain platform should be open source, free to use, and globally available. And we believe that to make it truly work, we need to make the onchain experience as intuitive, rewarding, and social as the apps people use every day. At Base, we live by our values : we do the right thing, work hard, stay optimistic, prioritize the team, and push creative boundariesall while building the future of onchain. We value a Zone 3+ work ethic, where our team rises to the challenge, embraces hard weeks, and makes small to significant personal tradeoffs when necessary to drive impact and innovation.

We're looking for a strong Product Manager to lead the strategy and execution of Base's Growth and Ads strategy. In this role, you'll help shape how people create, earn, and discover onchain by building the ads, attribution, and growth primitives that power the next generation of onchain apps, creators, and experiences.

Job Duties

• Own the product vision and strategy for the Base Ads / Spindl platform, from first principles through multi-year roadmap.
• Design and ship onchain ad primitives targeting, budget / bidding, pacing, auction mechanics, and delivery that work natively with Base's infrastructure.
• Own the Spindl app UI : define workflows for campaign creation, analytics, billing, and publisher yield management; work with design to deliver a clean, developer- and creator-friendly experience.
• Define and track the key metrics for the ads platform : marketplace liquidity, fill rate, eCPM, advertiser ROI, publisher revenue, retention, fraud / abuse rates, and Base onchain value created.
• Collaborate across Coinbase and Base (BD, ecosystem, growth, legal, compliance, finance, risk) to ensure products are safe, compliant, and aligned with our mission and regulatory obligations.
• Lead go-to-market and ecosystem adoption, including early-partner programs with top Base apps, creators, and protocols.
• Communicate clearly and often : align stakeholders on priorities, trade-offs, timelines, and progress; represent Spindl to senior leaders and external partners.
• Ownership : own the quarterly desired outcome, product backlog, and week-to-week execution on a focused set of prioritized opportunities.

Job Requirements

Nice To Haves

#LI-Remote

Pay Transparency Notice : Depending on your work location, the target annual salary for this position can range as detailed below. Full time offers from Coinbase also include bonus eligibility + equity eligibility + benefits (including medical, dental, vision and 401(k)). Pay Range : $207,485$244,100 USD

Commitment to Equal Opportunity Coinbase is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state, and local law.