Market Analyst

Job Summary The Market Analyst supports commercial

sales and product teams by transforming data into actionable

insights that drive revenue growth, strengthen dealer and fleet

relationships, and guide strategic decision-making across

commercial vehicle programs. This role combines market

intelligence, sales analytics, pricing strategy, and operational

reporting to provide visibility across the commercial vehicle

ecosystem. The analyst represents market opportunities with

data-driven insights that inform product development priorities,

go-to-market strategies, and sales performance optimization. Key

Responsibilities Analyze sales pipeline performance, win / loss

trends, dealer activity, and fleet acquisition behavior Build

dashboards and reporting tools for forecasting, quota setting, and

business reviews Identify customer buying patterns, performance

gaps, and channel opportunities Monitor industry trends, competitor

activity, EV adoption, and market shifts Conduct TAM, SAM, and SOM

analyses across commercial vehicle and upfit segments Evaluate

regional demand drivers across parcel, utilities, telecom, rental,

and vocational markets Perform pricing elasticity analysis, margin

modeling, and scenario planning Recommend pricing strategies,

discount structures, and incentive programs Support go-to-market

planning for new product launches and platform expansions Analyze

customer usage profiles, route data, payload needs, and upfit

configurations Profile dealers and fleet accounts to identify

growth and whitespace opportunities Track customer satisfaction,

retention, warranty, and aftersales metrics Develop executive-ready

reports, KPI scorecards, heat maps, and opportunity briefs Present

insights and strategic recommendations to leadership teams

Qualifications Bachelors degree in Business, Data Analytics,

Finance, Supply Chain, Marketing, Economics, or related field 3+

years of experience in transportation, automotive, mobility, or

fleet-based industries Advanced Excel or Google Sheets skills

including data modeling and trend analysis Experience with Power

BI, Tableau, or similar visualization tools Hands-on experience

with CRM platforms such as Salesforce, HubSpot, or Dynamics Strong

understanding of commercial vehicle markets, EV platforms, or

upfitting solutions Knowledge of pricing strategies, margin

modeling, and competitive positioning Key Attributes Ability to

convert complex data into clear business insights and

recommendations Strategic and tactical thinking across market

trends and operational performance Strong cross-functional

collaboration skills Excellent organization, communication, and

presentation abilities Results-driven mindset focused on enabling

sales success