Media Specialist (Remote)

Job Description

The Media Specialist  is responsible for the setup, execution, and in-flight optimization of sophisticated campaign matrices across multiple digital channels. This role involves leveraging our automated platform to localize, geo-target, and dynamically optimize cross-channel campaigns. The ideal candidate will have a strategic mindset, strong analytical skills, technical expertise, and a passion for performance-driven marketing.

This position requires hands-on experience with ad management platforms (Meta Business Manager, Google Ads, programmatic DSPs) and a data-driven approach to campaign execution, optimization, and automation. Success in this role requires leveraging a holistic view of performance, utilizing insights from website behavior data, offline conversion files, and other sources to go beyond standard media KPIs. You will not only build and manage campaigns but will also be responsible for analyzing results, identifying trends, and issuing the optimization directives required to meet and exceed client KPIs. The specialist will also ensure compliance with data privacy regulations and work closely with cross-functional teams to maximize campaign effectiveness.

KEY DUTIES / RESPONSIBILITIES

In-Flight Campaign Management & Optimization (30%)

• Act as the primary owner of in-flight campaign performance, monitoring pacing, bid efficiency, and KPI attainment on a daily basis.
• Track key campaign metrics such as CTR, conversion rates, and ROI across different geo-segments.
• Analyze real-time performance data to identify high-performing locations, creatives, and audience segments to maximize ROI.
• Execute tactical, in-platform optimizations, including reallocating budget and adjusting bidding strategies (manual, AI-driven, or automated bidding), swapping creative, and audience refinement to improve campaign efficiency.
• Implement cost-per-acquisition (CPA) modeling to enhance budget forecasting and cost control.

Campaign Configuration & Technical Execution (20%)

A / B Testing & Continuous Improvement (15%)

Data Integration & Targeting Setup (10%)

Campaign Execution & Deployment (10%)

Cross-Functional Collaboration (5%)

Industry & Platform Trend Analysis (5%)

Reporting & Stakeholder Communication (5%)

Qualifications

EDUCATION

EXPERIENCE

KNOWLEDGE / SKILLS / ABILITIES

Proficiency in using other campaign and trafficking tools and platforms.

Understanding of dynamic ad generation and automation processes.

Experience working with data-driven systems.

Ability to analyze campaign performance metrics and implement optimization strategies.

Strong problem-solving and critical thinking skills to address campaign inefficiencies.

Strong organizational and time-management skills to oversee multiple campaigns simultaneously.

Effective communication skills with the ability to articulate technical insights and strategic recommendations to both technical and non-technical stakeholders.

Ability to translate technical insights into actionable business recommendations.

A proactive and results-oriented mindset with a strong sense of ownership for campaign performance and client success.

CERTIFICATIONS & LICENSURES

While not required, the following certifications can strengthen a candidate’s qualifications :