NERA Associate Director of Content Marketing

Associate Director Of Content Marketing

The Associate Director of Content Marketing plays a crucial role in developing and executing the firms content and implementation strategy across digital and print assets, which align with our vision and resonate with target audiences. This key leadership role collaborates closely with economists, consultants, partners, and other stakeholders to deliver high-impact content that reflects client needs and drives business growth. This role reports directly to the Executive Director of Marketing and collaborates with experts, the marketing and business development team, and other administrative functions within the firm to ensure a cohesive and compelling brand story. The Associate Director will lead a small team with one editorial direct report.

Key responsibilities include :

• Design and author content and implementation strategies that effectively communicate complex economic concepts and insights to diverse audiences.
• Develop, implement, and continuously refine the overall content and implementation strategy across digital and print assets to align with the companys mission, values, business objectives, target audience, and brand guidelines.
• Translate technical, economics-specific insights and data into clear, accessible language for non-technical audiences without losing nuance or accuracy.
• Publish engaging and SEO and AI search-optimized content, including articles, blog posts, website copy, social media posts, outbound emails, and newsletters.
• Use data insights, analytics, and feedback mechanisms to measure content effectiveness, optimize performance, and drive continuous improvement.
• Continuously monitor industry best practices, emerging trends, and updated content formats to consistently improve and innovate content marketing strategies.
• Create and manage editorial calendars to deliver timely content across various platforms.
• Oversee and provide guidance to one direct report, offering mentorship and support to uphold excellence in writing, foster creativity, and drive effective strategic execution.

Required skills and qualifications include :

The applicable base salary for this role is $145,000 - $160,000 per year. The base pay offered will be determined on factors such as experience, skills, training, location, certifications, and education, and any applicable minimum wage requirements. Decisions will be determined on a case-by-case basis. In addition to the base salary, this position may be eligible for performance-based incentives. We are excited to offer a competitive total rewards package which includes health and welfare benefits, tuition assistance, 401K savings and other retirement programs as well as employee assistance programs.