Talent.com
Director, Integrated Marketing
Director, Integrated MarketingGoodwill Southern California • Los Angeles, CA, US
Director, Integrated Marketing

Director, Integrated Marketing

Goodwill Southern California • Los Angeles, CA, US
[job_card.variable_hours_ago]
[job_preview.job_type]
  • [job_card.full_time]
[job_card.job_description]

Lead. Inspire. Deliver Mission and Marketing Excellence.

Goodwill Southern California is seeking a dynamic Director, Integrated Marketing.  The ideal candidate is a strategic, mission-driven leader who will be responsible for developing and executing comprehensive marketing strategies that unite Goodwill Southern California’s (GSC) three core pillars — Retail, Mission Services, and Philanthropy — under a cohesive brand voice.

Reporting to the Chief Marketing Officer, this role will lead a team of marketing professionals and agency partners to deliver omnichannel campaigns that increase brand awareness, drive retail sales and donations, amplify mission impact, and inspire community giving.

What you will do :

Integrated Strategy & Leadership

  • Develop and oversee an integrated marketing strategy that aligns and connects retail, mission, and philanthropy objectives under one unified brand narrative.
  • Lead cross-departmental collaboration to ensure marketing initiatives advance organizational goals and maximize ROI.
  • Manage, mentor, and inspire a multidisciplinary team across creative, digital, communications, and field marketing.
  • Build annual marketing plans and calendars with measurable goals tied to revenue growth, donor engagement, and mission awareness.
  • Lead cross-functional collaboration, driving ideation, alignment, and seamless execution across all teams.

Retail Marketing

  • Develop and execute campaigns that increase store traffic, conversion, and loyalty across GSC’s 80+ retail stores and e-commerce platforms.
  • Support seasonal promotions, store grand openings, and community donation drives with omnichannel amplification (digital, OOH, PR, in-store).
  • Use analytics and market insights to optimize customer segmentation, creative messaging, and media investment.
  • Conduct regular store visits, walkthroughs, and competitive shop reviews to inform strategic retail marketing decisions.

    • Mission Services & Storytelling

  • Partner with Workforce Development and Communications teams to highlight GSC’s social impact through storytelling, content series, and press campaigns.
  • Showcase success stories and outcomes to strengthen awareness of GSC’s employment programs and community services.
  • Develop strategic partnerships and awareness campaigns that position Goodwill as a leading advocate for inclusive employment and sustainability.
  • Conduct regular visits to Workforce & Career Centers, training sites, and employer partner locations to assess program visibility and ensure marketing aligns with participant needs.

    • Philanthropy & Donor Marketing

  • Collaborate with Development and Foundation teams to create campaigns that grow donor engagement and fundraising outcomes.
  • Craft emotionally resonant storytelling that connects giving to tangible community outcomes.
  • Develop marketing collateral, digital assets, and event campaigns that support major gifts, corporate partnerships, and annual appeals.

    • Performance, Insights & Innovation

  • Oversee marketing analytics, dashboards, and KPIs across all channels, ensuring data-driven decision-making and continuous improvement.
  • Manage the marketing budget, agency relationships, and vendor contracts with an emphasis on efficiency and impact.
  • Stay ahead of trends in retail, cause marketing, and digital engagement to keep GSC’s marketing programs modern and effective

    • What you bring :

  • Bachelor’s degree in marketing, communications, business, or related field required; Master’s preferred.
  • 8–10 years of progressive marketing leadership experience, preferably in multi-location retail, nonprofit, or hybrid organizations.
  • Proven track record in integrated marketing campaign development, digital strategy, and brand storytelling.
  • Strong understanding of analytics platforms (GA4, CRM, HubSpot, social insights) and performance reporting.
  • Exceptional collaboration skills and experience aligning diverse teams toward shared goals.
  • Passion for mission-driven work and a deep commitment to advancing social impact and community well-being.
  • This position requires travel

    • Core Competencies

  • Integrated Marketing Strategy
  • Cross-Functional Leadership
  • Brand Storytelling & Creative Development
  • Data-Driven Optimization
  • Team Development & Mentorship
  • Cause & Donor Marketing
  • Retail & Consumer Engagement
  • Corporate Partnership Marketing

    • The annual base salary range for this position is $135,000 - $143,000.

    Background, drug screen, education and employment verification, reference check and MVR required.

    [job_alerts.create_a_job]

    Director Marketing • Los Angeles, CA, US

    [internal_linking.related_jobs]
    Digital Director of Marketing (Temp)

    Digital Director of Marketing (Temp)

    AEG Presents • Los Angeles, CA, United States
    [job_card.full_time]
    For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment.Annually, we host more than 160 million guests, promote more than 10,000 shows and present more t...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Marketing Director, Occupier Services | U.S.

    Marketing Director, Occupier Services | U.S.

    Colliers International Valuation & Advisory Services • Los Angeles, California, USA
    [job_card.full_time]
    Make your next move an expert one.At Colliers its not our success that sets us apart its how we achieve it.Our people are passionate take ownership and always do whats right for our clients people ...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Director, Regional Commercial Excellence Marketing and L&D

    Director, Regional Commercial Excellence Marketing and L&D

    Gilead Sciences • Santa Monica, CA, US
    [job_card.full_time]
    Director, Regional Commercial Excellence Marketing And L&D.Kite, a Gilead Company, is a biopharmaceutical company engaged in the development of innovative cancer immunotherapies.The company focuse...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Senior Director of Growth Marketing (Remote)

    Senior Director of Growth Marketing (Remote)

    Huckleberry Labs • Los Angeles, CA, US
    [filters.remote]
    [job_card.full_time]
    Senior Director of Growth Marketing (Remote).At Huckleberry, our purpose is simple yet powerful : to build life-changing products and experiences that help all families unlock everyday magic.Today, ...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Senior Director, Marketing

    Senior Director, Marketing

    Patrick Ta Beauty • Los Angeles, CA, US
    [job_card.full_time]
    Patrick Ta Beauty is looking for a seasoned and highly motivated marketing professional with proven beauty experience to lead brand development and product marketing for our high growth brand.This ...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Associate Director, Marketing- Omnichannel

    Associate Director, Marketing- Omnichannel

    Kite Pharma • Santa Monica, California, USA
    [job_card.full_time]
    Were here for one reason and one reason only to cure cancer.Every moment is dedicated to developing treatments and every action moves us one step closer to our goal. Weve made incredible scientific...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Senior Director / VP of Integrated Marketing

    Senior Director / VP of Integrated Marketing

    Angel City Football Club • Santa Monica, CA, United States
    [job_card.full_time]
    Senior Director / VP of Integrated Marketing.Senior Director / VP of Integrated Marketing.At Angel City, we are building a world-class organization that uses sport to drive equity.Our vision is to crea...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Director, Regional Commercial Excellence – Marketing and L&D

    Director, Regional Commercial Excellence – Marketing and L&D

    Kite Pharma • Santa Monica, California, USA
    [job_card.full_time]
    Were here for one reason and one reason only to cure cancer.Every moment is dedicated to developing treatments and every action moves us one step closer to our goal. Weve made incredible scientific...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Senior Director, Paid Marketing

    Senior Director, Paid Marketing

    AXS • Los Angeles, CA, US
    [job_card.full_time]
    Senior Director, Paid Marketing.AXS connects fans with the artists and teams they love.Each year we sell millions of tickets to thousands of incredible events from concerts and festivals to sports...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Marketing Director

    Marketing Director

    Forme • Los Angeles, CA, United States
    [job_card.full_time]
    Forme is a high-growth consumer health and wellness startup on a mission to help people move, feel, and live better through science-driven design. Our patented wearable technology and clinically inf...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Director of Marketing

    Director of Marketing

    M13 • Los Angeles, CA, US
    [job_card.full_time]
    Founded in 2016 with offices in Los Angeles (HQ), New York, and San Francisco, M13 is an early-stage (seed and Series A) venture capital firm that invests in visionary founders.We are hiring a Dire...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Director / Senior Director of MarketingSanta Monica, CA

    Director / Senior Director of MarketingSanta Monica, CA

    Angel City FC • Santa Monica, CA, US
    [job_card.full_time]
    Director / Senior Director of Marketing.At Angel City, we are building a world-class organization that uses sport to drive equity. Our vision is to create engaging and unique experiences that bring th...[show_more]
    [last_updated.last_updated_30] • [promoted]
    VP of Integrated Marketing & Experiential Growth

    VP of Integrated Marketing & Experiential Growth

    Sports Business Ventures LLC • Santa Monica, CA, United States
    [job_card.full_time]
    A leading sports marketing firm in Santa Monica is seeking a Senior Director / VP of Integrated Marketing to develop and execute innovative marketing strategies. This role involves driving campaigns a...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Director of Marketing

    Director of Marketing

    SPS-North America • Los Angeles, California, USA
    [job_card.full_time]
    Hybrid New York City Los Angeles Chicago (Preferred hiring location) Remote (U.REPORTS TO : Head of Marketing & Communication. SPS is seeking an accomplished Marketing Director to design and ex...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Director, Product Marketing

    Director, Product Marketing

    DIRECTV • El Segundo, California, USA
    [job_card.full_time]
    DIRECTV is seeking a Director of Product Marketing.Product leadership and stakeholders to evaluate business process changes and plan the implementation of those changes across the organization.Deve...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Director of Performance Marketing, (Remote in North Carolina)

    Director of Performance Marketing, (Remote in North Carolina)

    Rocket Lawyer • Long Beach, CA, US
    [filters.remote]
    [job_card.full_time]
    Director Of Performance Marketing.Reporting into the VP of Product Marketing, this role will lead a growing team to acquire customers through various marketing channels (SEM, Social, Display, Video...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Senior Director / VP of Integrated Marketing Santa Monica, CA

    Senior Director / VP of Integrated Marketing Santa Monica, CA

    Angel City • Santa Monica, CA, United States
    [job_card.full_time]
    Senior Director / VP of Integrated Marketing.At Angel City, we are building a world-class organization that uses sport to drive to equity. Our vision is to create engaging and unique experiences that ...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Integrated Marketing Manager (B2B)

    Integrated Marketing Manager (B2B)

    Xsolla • Los Angeles, CA, US
    [job_card.full_time]
    Integrated Marketing Manager (B2B).Xsolla is a global commerce company with robust tools and services to help developers solve the inherent challenges of the video game industry.From indie to AAA, ...[show_more]
    [last_updated.last_updated_30] • [promoted]