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Market Lead
Market LeadEdrington Group • Newport Beach, CA, United States
Market Lead

Market Lead

Edrington Group • Newport Beach, CA, United States
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  • [job_card.full_time]
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Our Blend of Benefits

  • $90,000- 100,000 Salary + Annual Bonus
  • 20 days of Vacation Time - including Holiday Break from December 25th through 31st
  • Sick Leave Days and Company Holidays
  • Health Insurance with Premiums fully paid by Edrington for Employees and Dependents
  • Save for retirement and invest in your future - 401(k) Retirement Plan with Company Match
  • Additional benefits include Life Insurance and Disability Plans, Pre-Tax Benefits, Fitness Reimbursement Program & Tuition Reimbursement Program
  • 24 / 7 support for you and your loved ones to counselling, life coaching and information on financial, mental, and physical wellbeing
  • Embrace work-life harmony with 50 : 50 hybrid working, 26 weeks’ paid maternity, paternity and adoption leave, and up to five paid carers leave days a year
  • Experience our exceptional brands with a generous annual product allowance and through Company Events

Embrace Excellence

The Market Lead is the commercial face of the brand in the market. A recognized leader in execution and interaction with customers by embodying Edrington’s commercial excellence principles and luxury behaviors

The Market Lead is a dedicated, passionate brand champion, embodying the essence of the brand, with the goal to help make the Edrington Portfolio a leader in the ultra-premium sector. The Market Lead will be focused in the on and off-oremisechannels, and will spearhead building brand awareness and relevancy in the market through their trade and consumer engagement. Accountable for market execution of brand education platforms, brand sponsored events, building trade relationships, developing a network of influencers, as well as partnerships with local area luxury lifestyle brands. This position will work together with the local distributor network to drive business volumetrically, as well as increase distribution within each of their target accounts. This position is for a self-starter, someone who is highly driven to succeed, and enjoys going the extra mile to achieve results.

Make an Impact

Reporting to the Area Manager - SoCal Central, key responsibilities include :

  • Being field based, you will man age the call cycle and maintaining an updated account visit calendar, with focus on key accounts in the account segmentation mapping. You will spend approximately 10% managing our distributor partners and 90% with Key accounts.
  • Coverall target accounts within the market establishing solid commercial relationships and representing the brand
  • Work as partner to local commercial teams to assist in the development of target accounts, primarily focused Off-Premise, while ensuring smart distribution in key target accounts
  • Work with local distributor network to increase volume and distribution within targeted accounts
  • Align focus with local program calendars and / or distributor network focus periods to optimize investment and time management
  • Drive brand visibility and traction in the off premise, assist in closing distribution gaps in e-commerce retail customers where permitted
  • Capture and report all trade and consumer interactions and activations in Aforza
  • Work with the local commercial Area Manager and Brand Marketing to implement a range of trade and consumer marketing activities consistent with brand strategy within the local market
  • Build influencer networks to include collectors and professional groups and connect these to the Brand Specialists / Ambassador for them to build relationships with the brand Responsible for the management and best use of annual personal travel and entertainment budget and effective use of A&P funds for activations
  • Your Talent and Skills

    To be successful in this role, you willhave the following :

  • Passion for ultra-premium spirits
  • Motivated self-starter, articulate, charismatic, polished, and professional.
  • Exceptional organizational & event production / management skills
  • Adept at networking, selling, and interacting with diverse groups of people
  • Strong written, verbal, and public speaking skills
  • Use of social media (Facebook, Instagram) & technology
  • Ability to work independently, manage a personal schedule, think creatively
  • Must reside in / near Ventura, CA with a v alid driver’s license, and must be at least 21 years of age
  • Pleasn note, this r ole requires evening and weekend coverage – it is a full-time role with non-standard hours. Due to the nature of the role you will be working with stock / product and so must be comfortable lifting up to 40 lbs when required.
  • We’ve put together some criteria that we think is im portant for this role, but don’t worry if your experience and expertise isn’t an exact match. If you feel that you can add value to our role and to Edrington more broadly, we would welcome your application and be eager to learn more about you.

    A Place For Everyone

    We’re proud of our inclusive culture – where unique experiences, ideas and perspectives are celebrated. We want everyone to feel respected and empowered to contribute to our success.

    Get involved. From colleague networks like Balance, Pride and Kick-Start to inclusion allies and DE&I champions, we encourage our people to be curious, get involved and help us make change happen

    #J-18808-Ljbffr

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