Director of Marketing (Retail)

Director of Marketing (Retail)
Direct Hire
Addison, TX (Hybrid)

Summary

• Lead the marketing organization through a period of significant growth.
• Drive strategy focused on recurring-revenue consumer acquisition.
• Solve complex business challenges with creative, data-driven marketing solutions.
• Manage multiple initiatives in a fast-paced, start-up-style environment.
• Influence cross-functional understanding of how marketing integrates with broader company operations.

Responsibilities

• Own the full 360° marketing strategy and yearly marketing plans.
• Develop and execute acquisition and retention campaigns across paid, owned, and earned media.
• Craft compelling creative briefs and guide internal/external creative partners.
• Identify new creative approaches to accelerate business performance.
• Monitor and analyze key performance indicators to measure campaign effectiveness.
• Conduct both manual and automated data analysis to support decision-making at multiple business levels.
• Optimize media spends based on performance, competitive environment, demand, and business outcomes.
• Produce reporting and insights to guide leadership decisions.
• Serve as the communication hub for marketing initiatives, ensuring clear and consistent internal and external messaging.
• Own the marketing communications calendar and maintain alignment with cross-functional partners.
• Develop and test new tactics to inform the retail or promotional calendar.
• Lead and develop a high-performing marketing team.
• Conduct performance evaluations and create development plans for direct reports.
• Support skill development for internal staff and agency partners.
• Promote a collaborative, accountable, and positive team culture.

Requirements

• 7–10 years of marketing experience.
• Bachelor’s degree in Marketing, Advertising, Communications, or related field.
• Experience working with or within an advertising agency preferred.
• Strong understanding of financial principles; ability to manage a P&L and maximize budget efficiency.
• Advanced analytical skills; Excel power-user and familiar with marketing analytics dashboards.
• Experience managing a team of at least two direct reports.
• Ability to create persuasive presentations and sell-in proposals.
• Highly proactive with strong organizational skills and self-direction.
• Technology-savvy; experience with tools such as PowerBI, Microsoft Office, Google Analytics (UA/GA4), Adobe Acrobat, and CMS platforms.
• Ability to interpret business documents, identify trends, and support forecasting.
• Passion for wellness or lifestyle brands is a plus.
• Ability to stand, walk, sit, lift, bend, squat, and reach as needed for job functions.

Estimated Min Rate: $100000.00
Estimated Max Rate: $140000.00


What’s In It for You?
We welcome you to be a part of the largest and legendary global staffing companies to meet your career aspirations. Yoh’s network of client companies has been employing professionals like you for over 65 years in the U.S., UK and Canada. Join Yoh’s extensive talent community that will provide you with access to Yoh’s vast network of opportunities and gain access to this exclusive opportunity available to you. Benefit eligibility is in accordance with applicable laws and client requirements. Benefits include:

• Medical, Prescription, Dental & Vision Benefits (for employees working 20+ hours per week)
• Health Savings Account (HSA) (for employees working 20+ hours per week)
• Life & Disability Insurance (for employees working 20+ hours per week)
• MetLife Voluntary Benefits
• Employee Assistance Program (EAP)
• 401K Retirement Savings Plan
• Direct Deposit & weekly epayroll
• Referral Bonus Programs
• Certification and training opportunities

Note: Any pay ranges displayed are estimations. Actual pay is determined by an applicant's experience, technical expertise, and other qualifications as listed in the job description. All qualified applicants are welcome to apply.

Yoh, a Day & Zimmermann company, is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Visit https://www.yoh.com/applicants-with-disabilities to contact us if you are an individual with a disability and require accommodation in the application process.

For California applicants, qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. All of the material job duties described in this posting are job duties for which a criminal history may have a direct, adverse, and negative relationship potentially resulting in the withdrawal of a conditional offer of employment.

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