Channel Marketing Manager

Channel Marketing Manager

Channel Marketing Manager Canopy, South Jordan

Canopy is a fast-growing SaaS company in South Jordan, Utah building simple, efficient software for accounting firms. We are looking to revolutionize the accounting space with modern, user-friendly software for a neglected industry. Our goal is to help our clients unlock the firm they've always wanted with our Practice Management Suite. We place strong emphasis on delighting our customers, spotting and solving problems, and being good people along the way.

The Opportunity

We're looking for a strategic, relationship-oriented Channel Marketing Manager to lead and expand our partner and referral ecosystem. This role is ideal for a marketer who enjoys building and scaling programs that deliver real revenue impactfrom affiliate marketing and customer referrals to co-branded campaigns and joint initiatives with strategic partners.

You'll work closely with our Demand Gen, Content, Product Marketing and Sales teams to develop scalable, repeatable partner programs and drive pipeline across the channel. As Canopy continues to grow within the accounting profession, you'll help us deepen our presence by cultivating key industry relationships and creating value-aligned marketing plays with influential partners.

What you'll do :

• Lead Canopy's customer referral and affiliate marketing programs, including promotion, partner onboarding, and incentive structure.
• Develop program content and workflows to drive partner engagement and referral volume.
• Monitor performance metrics and optimize the partner funnel based on data-driven insights.
• Plan and execute joint marketing campaigns with key partnersincluding webinars, email, social promotions, and content collaborations.
• Lead partner education and advocacy efforts- keeping them updated on the latest and greatest Canopy product functionality, campaigns, and initiatives.
• Manage timelines, assets, approvals, and execution for paid and co-marketing efforts.
• Own the strategy for co-branded content and ensure all campaigns align with brand voice and goals.
• Build and maintain relationships with industry influencers, consultants, and associations to identify new partner opportunities.
• Stay ahead of accounting industry trends and partner ecosystem developments to inform marketing strategy.
• Represent Canopy in partner-facing meetings, events, and strategic planning discussions.
• Coordinate with Event Marketing team on event strategy and participation
• Create and maintain partner toolkits, pitch decks, and campaign resources that make it easy for partners to market Canopy.
• Collaborate with internal teams (Sales, Product Marketing, Customer Success) to ensure partners have what they need to succeed.
• Deliver regular partner updates and communications that highlight new offerings, promotions, and results.
• This role will involve some travel

The skills you'll need :

Why You Want to Work Here :

Flexible Paid Time Off that you're actually encouraged to use plus 10 company holidays!

Health Benefits including Medical, Dental, and Vision and an HSA Match. Canopy covers Medical premiums at 100% for Employees only.

401(k) we match 100% up to 3% of your contribution. Eligibility is immediate with 100% vesting.

Mental Health all employees have access to Impact Suite & to our Employee Assistance Program (EAP).

Paid New Parent Leave & Birthing Parent Leave so you're able to care for your little ones.

Supplemental Benefits including 100% company paid Basic Life & AD&D insurance and long & short-term disability coverage.

Nectar our peer-to-peer recognition program to help our employees recognize the amazing work being done by other Canopians!

Company Events including monthly company-wide meetings, summer parties, and more.

ERG Committees drive initiatives around education, community outreach, recruiting, and onboarding, fostering an inclusive workplace and diverse employee engagement.

Fully-stocked kitchen Keto? Vegan? Flexitarian? Mandalorian? We've got you covered.

Our Values :

We approach our work every day with a few things in mind :

Own we focus on outcomes, holding ourselves & each other accountable.

Win we win by delighting our customers with the very best products and services.

Do Good we work hard to be good people!

Embrace Curiosity & Candor we approach everything with curiosity & we understand that candor is kindness and give the gift of feedback.

Interviewing @ Canopy :

We know application processes can be a little stressful. Here are the stages of a typical interview process at Canopy :

Interview processes can vary depending on the role. The People Team will give you a role specific overview of the process during your first phone call.

This is your interview too! We know candidates are evaluating us just as much as we are them. We encourage you to bring questions to each of your interviewsour hiring teams will always make sure to save time for questions at the end!

Canopy is an equal opportunity employer. Canopy provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, sexual orientation, gender identity or expression, age, disability, genetic information, marital status or veteran status.