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Analyst, Data Intelligence
Analyst, Data IntelligenceThe Ogilvy Group • Minneapolis, MN, United States
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Analyst, Data Intelligence

Analyst, Data Intelligence

The Ogilvy Group • Minneapolis, MN, United States
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  • [job_card.full_time]
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About Ogilvy

Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity - innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability todeliver creative solutions that drive unreasonable impact for clients and communities.Ogilvy is a WPP company (NYSE : WPP). For more information, visit Ogilvy.com , and follow us on LinkedIn , X , Instagram , and Facebook.

Who we are :

The Lacek Group is a collection of brilliant, passionate, intellectually curious, and unique people who work on the leading edge of customer engagement. We come to work every day to help our clients build longer-lasting, more profitable customer relationships. We listen, collaborate and celebrate together. We treat each other with kindness and respect. And we believe different perspectives drive innovation, fuel creativity and make our business and communities better.

Together with our parent company Ogilvy, one of the most creative and effective agencies in the world, we believe diversity drives smarter work for our clients - and better business for us.We believe inclusion is essential, and we welcome all who are ready to join our push for positive change. Every single day.

What we need :

We are looking for an Analyst, Data Intelligence to join our Data Intelligence team and provide marketing analysis to help solve complex business problems. Your key responsibilities in this role will include : measurement and reporting, testing methodologies, segmentation strategy, and generating insights.

What you'll do :

  • Develop a deep understanding of our client's customer data
  • Perform extensive customer profiling and data mining using analytical tools to extract actionable information and provide key business insights and findings from customer data
  • Measure campaigns and analyze customer data for client, account, and strategy teams
  • Create presentations with results for technical and non-technical audiences
  • Support peers with code peer reviews and queries to audit campaigns and analysis
  • Manage multiple projects and deliverables
  • Understand business rules and document requirements and methodologies
  • Design and execute campaign processes to create data outputs supporting personalized marketing interactions
  • Design and execute meaningful reporting packages to support client needs
  • Improve current processes to increase efficiency and value to our clients

What you'll bring :

  • Bachelor's Degree in relevant field of study required, plus 2+ years of relevant experience; OR Master's degree in relevant field of study
  • SQL coding experience
  • Experience with Adobe Campaign preferred
  • Self-motivated and ability to work independently and collaborate with a team
  • Attention to detail
  • Naturally inclined to learn, ask questions and understand why
  • You'll love working at The Lacek Group - smart people, great environment, engaging culture, comprehensive benefits and fantastic growth opportunities. Your confidential inquiry is encouraged.

    This position is hybrid, with an expectation to be onsite in our downtown Minneapolis, MN office 10x a month.

    The Lacek Group

    700 Nicollet Mall, Suite 610

    Minneapolis, MN55402

    The Lacek Group is an Equal Opportunity Employer

    The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click here for more details.

    Pay Range

    $35,000 — $75,000 USD

    At Ogilvy, our people are at the heart of what we do : a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.

    We believe in building powerful teams with purpose - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality.

    Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity.

    Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

    If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at accommodations@ogilvy.com. Please note that this contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response.

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