Digital Marketing Manager

Krimson Klover , a women's premium apparel brand based in Boulder, CO is looking for a Digital Marketing Manager to join our team of passionate, entrepreneurial outdoor enthusiasts who strive to bring elevated style, performance, comfort and sustainability to everyday adventures. This role will have an exciting opportunity to develop, manage and drive the execution of the annual marketing plan in the direct-to-consumer channel to achieve revenue and brand growth goals. Additionally, the role will support sales strategies for the wholesale and international channels.

The ideal candidate is digital-savvy and a proven manager with the ability to propose and implement strategies, develop plans, manage projects, customize and optimize processes, execute campaigns (internally and with agencies), analyze and report on results, and drive continuous improvement. Reporting to the brand's fractional CMO, the position will frequently collaborate with company leadership and cross-functional departments.

As an integral part of the team, this role will be the point person for digital agency partners and external contractors. It will be essential to display a curious mindset and desire for continuous learning and improvement, effectively communicate brand story telling across departments and channels, have a collaborative work style, and flex to changing market dynamics. Demonstrated experience and results in direct-to-consumer e-commerce is required, experience within the specialty outdoor and ski industry and / or women's apparel is highly desired. Market awareness and ability to manage the seasonality of our industry / apparel will be applicable.

Responsibilities

• ? Know our brand and effectively bring it to life with creativity to the right target : deep understanding of KK brand values and who our consumer is. Ensure that each season our digital asset creation and utilization reflects our brand POV and strategy.
• ? Be highly involved in overall brand marketing strategy, planning, execution and budget that includes D2C, wholesale, and international, with key emphasis and direct responsibility of e-comm and digital channels
• ? Develop, manage, and own the execution of the annual digital marketing calendar inclusive of campaign launches, merchandising, brand / category / product storytelling, and promotional strategy across website, email, social, paid, SEO and partnerships.
• ? Analyze the effectiveness of digital advertising, social media, web sales, email performance, customer engagement methods, channel costs, and financial results to optimize revenue, conversion, engagement and retention
• ? Project manage the seasonal and campaign photoshoots for product, studio, and lifestyle photography
• ? Engage in and support company-wide brand projects (sales meetings / events / tradeshows, warehouse sales, etc.), communicating to leadership and ensuring team members are working at a sustainable capacity / workload
• ? Manage freelancers / contractors / vendors inclusive of photography, web development, digital marketing, print collateral and fixture production and other needs as required
• ? Cultivate effective and transparent working relationships across the organization, ensuring open communication about project timelines, measurement of marketing performance, and financial investments

Skills and Qualifications

This role is a full-time position based in Boulder, Colorado in the Krimson Klover offices (this role is not remote). Four days in-office per week and one day work from home. Occasional evenings / weekends will be required for select events. Travel up to 15%.

The Perks

We believe our employees drive our success and our culture emphasizes work-life balance. Our base salary is one just one component of our competitive total rewards package that includes numerous additional benefits and perks.

Additional benefits (subject to policy changes) :

Interested in applying?

Please send your resume AND tell us why you are the best candidate for the position jobs@krimsonklover.com

About Krimson Klover : krimsonklover.com /

We value people and our team. Company culture is important to us. Things like hybrid working, volunteering, happy hours and a dog friendly office are just a few examples. Krimson Klover is a team of outdoor enthusiasts who endeavor to have fun while bringing to market stylish, sustainably made apparel that supports our brand values.